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Software Engineering Insights

Mobile App Development: Know When to Update or Re-engineer your App

By Archna Oberoi on Aug 1, 2017 11:48:09 AM

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So, you have launched an app in the market that’s build on a tested concept, could let you gain a  massive user base, generate millions in revenue, and turn out to be a brand that users can trust.

However, after few months of the launch, everything seems to fall aside. Diminishing app installs, low retention rate and slowdown in aap's acceptance are concerning you.

You turned up the trumps initially, but your app is a dead duck now.

Topics: Mobile App Development
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UX Practices to Build a Million Dollar App

By Kunwar Jolly on Jul 26, 2017 5:59:11 PM

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The difference between apps that make millions and the ones that never see a dime lies in the  fact that how well their developers and marketers understand their customers. With a million apps in the app stores, the need to understand user’s pressing points has never been so important than now.

Topics: Mobile App Development
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Mobile App Design: Introducing In App gestures to your Users

By Archna Oberoi on Jul 26, 2017 10:51:04 AM

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Tap, drag, flick, spread! While many of us might not know these in-app gestures by name, though we use them daily while interacting with our mobile apps.

And considering that gestures have become an important UI feature, they too are evolving!

Let’s take example of iPhone 3D Touch and one of its applications called peek-and-pop. This feature allow users to sneak into the content when a light force touch is applied and making the touch a little harder will open it.

Topics: Mobile App Development
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Guidelines to Convert a Web App into Native Mobile App

By Kunwar Jolly on Jul 24, 2017 11:30:30 AM

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Success in business today requires real-time, mobile access to business opportunities. In the mobile first era, businesses having presence on mobile could improve the brand value, as their services/solutions reach the audience faster. While mobile compatible websites were and are the heart of search engines, mobile apps are certainly opening ways for convenient service access.

Topics: Mobile App Development
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Outsourcing IT Services: A Professional Company VS Freelancer

By Archna Oberoi on Jul 18, 2017 9:28:21 PM

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Nothing we do is more important than hiring and developing people. At the end of the day, we bet on people, not on strategies. And that said so, choosing the right people for outsourcing IT services surely holds the crux of any business project.

With thousands of companies, freelancers, and agencies mushrooming in every corner, outsourcing has become a hyper-competitive industry. While freelancers have a cost-effective development model and certain technology expertise to offer; companies welcome large scale projects, have diverse skillset, and are open to innovation.

Topics: Outsourcing Mobile App Development
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9 Mobile App Marketing Platforms to Gain a Million Downloads

By Kunwar Jolly on Jul 12, 2017 6:23:55 PM

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If your app is the fire, social media is gasoline. Considering the popularity of social platforms and their tendency to viralize the potential content, it is definitely the right strategy to promote your apps on these networks. Here we are with most pertinent social media platforms and mobile app marketing tactics (free and paid) that can shoot up your apps’ downloads amongst targeted users.

Topics: Mobile App Development
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App Ideation to Development: An Essential Guide to Success [INFOGRAPHIC]

By Archna Oberoi on Jul 11, 2017 4:42:44 PM

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A goal without a plan is just a wish. Hence, in your endeavours to transform your app idea into the next big thing, it is prerogative to step ahead with a plan of action.

In a galaxy of million of apps, how would you make your app shine? Definitely, doing the things right is the key, i.e. carrying out the research, following the right methodology, creating an engaging design, and what not. However,  that’s not the real essence of a mobile app development cycle.  

Topics: Mobile App Development
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25 Best Splash Screen Examples for Mobile Apps

By Kartik Kakar on Jul 10, 2017 1:41:02 PM

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Splash screen, or very often called as the launch or boot screen is the first screen that is displayed when an application loads. Normally, it comprises of the app logo, sometimes the company name, or very rarely their motto. While splash screens do not offer any practical advantage, they are considered as a source for brand strengthening and start out the app loading process.

Topics: Mobile App Development
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Progressive Web Apps: How Do They Impact Your SEO Strategy

By Kunwar Jolly on Jul 6, 2017 9:54:05 PM

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“Of those who search, nearly 4 in 10 search only on smartphone in an average day.” suggests a study by Google. As mobile usage increases, companies focus their attention towards making their websites mobile-friendly, ascertaining that an optimal user experience is rendered. Moreover, developers are driven to adopt the latest and most efficient technologies to make mobile web a useful space for users.

Topics: Mobile App Development
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5 Ways to Boost Up Mobile App Development Cycle

By Kartik Kakar on Jul 4, 2017 5:44:28 PM

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Any company that’s into the business of mobile app development is familiar with the constant struggle between speed and quality. Unlike web development, the app development cycles are quite longer. Opportunely, there are a set of resources, which, when utilized smartly can speed up the app development timeline. So, if you are entrepreneur, wanting to escape the long development cycles, these are the hacks to that will surely work out.

Topics: Mobile App Development
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