Software Engineering Insights

In 2023, Netflix rolled out its new ‘Profiles’ feature where users could add up to 5 other users to the same subscription. This feature, considering its large-scale impact, was not rolled out for all users at once. Instead, they leveraged “Feature Flags”, or “Feature Toggles” to release the feature to a small subset of its users, that too in a phased manner. This gave Netflix the freedom to optimize user experience based on real-user feedback and the flexibility to switch off the toggle in case something didn’t go right. 

While there are many other instances of how organizations are leveraging feature flags, it’s important to have a clear picture of what Feature Flags really are. Which is exactly what we’ll be discussing in the blog today.

A Conversational UI lets you communicate with technology as naturally as you would in a conversation with a friend. It enables seamless communication through simple and human-like exchanges - whether by typing into a chatbot or speaking to a voice assistant. From asking Siri to play your favorite song to engaging with a customer support bot, Conversational UIs are designed to make technology more intuitive, accessible, and personalized.

Ensuring a user-friendly experience is essential nowadays; it's not a choice anymore. But how can you make sure that your app provides the best experience for your users? This is where a UX audit comes into play. 

Any successful product development process relies on the alignment between design & development. When these teams aren’t aligned, even the most brilliant design concepts can fall short during the development phase which can lead to delays and costly reworks. DesignOps emerges as a remedy to address this issue effectively. Being a tech leader, you know that optimizing collaboration across teams is very important to stay competitive. This is where DesignOps comes in. By implementing structured processes, tools, and workflows, DesignOps makes sure that the design concept is translated seamlessly into the final product. It reduces obstacles, improves cross-team collaboration, and ultimately accelerates time to market. 

With such information overload in the digital era, holding the attention of the users can feel like an uphill battle for many brands. As your customers move through endless streams of content right at their fingertips, getting your product to stand out is becoming harder by the minute. 

Enter scrollytelling - a dynamic way to keep your audience engaged with your brand through moving text and design elements that appear, disappear, or transition with each scroll. Readers don’t have to click or press anything to move ahead on the page. All they need to do is ‘scroll’.

The idea of scrollytelling or applying interactive elements of design to content can breathe instant life into your project, website, landing pages, etc. 

Let’s take a deep dive into what scrollytelling is, why it matters, its benefits, and how can brands tell immersive stories with designs.

Checkout is the most crucial stage in a user journey on an e-commerce platform. Steps such as filling out details, verifying items, and making the final purchase decision, demand a lot more thought process than any other stage in the journey.

Any friction point such as additional form fields, login requests, slow loading speed, etc. on the checkout page can throw off the user’s intent to buy the product or push them to rethink their buying decision leading to a loss in conversion & sales.

Research suggests that the average attention span of humans is less than 8 seconds. Hence, it becomes crucial for product companies to cut through the digital noise and craft experiences that are fresh, inspiring, and engaging for their users. 

Product designers must stay on top of the latest technological trends in UI/UX design such as minimalism, scrollytelling, neomorphism, etc. This way you can drive meaningful digital experiences while keeping your users hooked.

Let’s explore some of the most talked about UI/UX trends of 2024 in the blog today and deep dive into how you can make the most of them. Also, get a peek into what’s more to come in the future of design.

The user experience (UX) plays a key role in determining the success of a digital product and can either elevate it or lead to its downfall. A substantial aspect of UX design revolves around the interaction between users and interfaces; however, there exists a hidden layer that is equally impactful - the subconscious layer. 

If you have just invested a huge amount of money in the development of a new app. You would want the best return on your investment. But what makes one app stand out from the rest with so many apps flooding the market? The answer lies in UI/UX design.

With the plethora of Fintech apps available at users' fingertips, retaining user attention and driving engagement has become a significant challenge for leaders in the fintech space. So, how can fintech apps stand out in this crowded sector? That’s where gamification comes in. From earning badges for reaching savings milestones or leveling up for smart spending, gamification can make managing finances more enjoyable.