“It’s art if it can’t be explained. It’s fashion if no one asks for an explanation. It’s design if it doesn’t need explanation.” If we go by the words of Wouter Stokkel, then a great design is one that speaks for itself. ‘Aesthetic, understandable, usable, and sustainable.’
Grubhub is an online food delivery marketplace that connects over 33 million diners with their favorite food from local restaurants. The platform features more than 300,000 restaurant partners in over 4,000 U.S cities.
A strategic user experience has the potential to raise conversion rates by as much as 400%. That’s the power of a great UI/UX.
UI/UX has an immense contribution in making or breaking a business. That is why designers pay attention to every detail associated with the app design and craft them using the most innovative and human-centered approach.
User experience (UX) designers rely on a variety of research methods and analytics to understand what the end-user prefers in the design of a software solution or product. Ethnographic research is a tool with great potential that UX designers are finding to be extremely insightful in discovering user preferences and pain points regarding product design.
According to popular UX statistics, people form their judgment on a website’s credibility purely on its aesthetics. In fact, 88% of the users are unlikely to get back to a website or any digital platform after a bad user experience.
In this day and age, creating a mobile app with a good user experience is no longer optional. If you want your app to succeed and your business to thrive, it’s important to optimize it to near-perfect levels. This will not only determine how many users visit your mobile app but will define their entire customer journey. Given this information, it’s necessary for you to know what trends to watch out for in 2021 so you can invest the proper time and energy into updating your app accordingly.
We usually come across websites and apps that have a poor usability quotient. This is acknowledged through gaps in the UI/UX, such as font size, improper navigation, lightening or color contrast issues, incompatibility with a certain user agent, etc.
Whether for a signup flow or access to gated content, a form is one of the significant ways to set interaction between the user and the app. That is why, paying attention to the details while designing UI/UX of a form is imperative. This segment shares a list of do’s and don’ts for a mobile app form design.
“The utmost thing is the user experience, to have the most useful experience.”
Designers swear by the benefits of a modest UX design. And to come up with an app experience that engage users and drive conversions, they follow the latest principles of UX designing. But despite that, we find them musing over the low retention rate of the app due to unimpressive user experience.