Software Development Insights - Learn, Develop, Grow

Today, brands cannot go without videos in their content marketing strategy. It is one of the quintessential approaches to engage customers and improve conversion rate. In fact, 90% of customers say videos help them make buying decisions.

By 2019, 20% of brands will abandon their mobile apps and invest to build a presence in customer messaging apps, such as Facebook Messenger and WeChat, to reach customers where they spend a high percentage of their time. - Predicts Gartner

The cloud-native approach to software development has brought a paradigm shift to how applications scale and self-manage themselves, as the demand surge.

As more customers engage in digital channels, businesses are implementing chatbots or virtual customer assistants (VCAs) for handling customer requests on websites, mobile apps, consumer messaging apps, and social networks.

The increasing business complexity and demand for highly scalable applications have brought a paradigm shift in how software applications are engineered. In the past few years, different software architectures are adopted by developers to reduce code complexity, improve fault isolation, and minimize time-to-market.

Since its launch in 2011, Postmates has been a great success, with currently serving more than 100 cities in the USA. Major brands such as Apple, Starbucks, and Mcdonalds have collaborated with this unique business model of delivering goods through a network of couriers.

The evolution of User Interfaces has been amazing. From Command Line Interface (CLI) to Graphical User Interface (GUI) to the new era of Voice-enabled User Interface, there is a paradigm shift in how users interact with a system (or vice versa).

“We see our customers as invited guests to the party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” - Jeff Bezos, CEO of Amazon

Hospitality experiences that are personalized and memorable are at the heart of hotels. With the launch of Alexa for the hospitality industry, it is possible to create immersive experiences that can delight the guests and also improve operations & team productivity within the hotel.

In this digital age, businesses cannot do without technology. Almost every industry, including hospitality, is leveraging the best of technology to attract, engage, and retain customers.