Software Technology Insights - Learn, Develop, Grow

As software development gets complex, we see cross-functional teams collaborating to enable faster product delivery, optimize cost, manage infrastructure, and for several business benefits. An example of such a joint effort is ‘Cloud FinOps’ wherein finance, engineering, technology, and business teams aim at cloud financial management. 

Personalized marketing campaigns are proven to drive performance and better customer outcomes. A Mckinsey report says that customers expect businesses they buy from to recognize them as individuals and their interests. 

More than ever, marketers realize the importance of tracking metrics to measure the performance of their campaigns. These values give an idea of how aligned the marketing efforts are with the business goals, be it customer experience, acquisition, lifetime value, or brand awareness. 

With healthcare organizations (HCOs) shifting toward patient-centered care, it is important to consider and measure the factors that impact or influence the quality of care. That is why, HCOs value patient satisfaction, as much as they value patient safety and clinical workflow improvements. 

Machine Learning (ML) is an application of Artificial Intelligence that has the maximum number of use cases, in almost every industry. Healthcare, automobile, marketing, finance, agriculture, retail- all of them are leveraging the power of ML to automate tasks and bring agility to operations. 

Migrating to the cloud is the new normal for businesses of all sizes. Based on availability, compliance, performance, sovereignty, and other technical factors, businesses are making a choice for a relevant cloud services provider. 

In an SDLC, there are several testing frameworks that help to assess if the application is progressing in the right direction. It could be in terms of usability, security, compatibility, performance, integrations, etc.

Value-based care is the new normal in the healthcare industry. 

Healthcare stakeholders- patients, providers, payers, and suppliers are realizing the benefits of value-based care, and adopting it has become their major goal.

With a diverse portfolio of 15,00,000 companies, Salesforce has been holding strong in the cloud CRM market. The platform's uniqueness in reporting, visual data presentation, enhanced efficiency with automation, proactive service, etc. is some of the reasons why the CRM holds 20% of the overall market share in the domain. 

Vulnerabilities in software applications are common. 85% of security incidents happen at the application layer. With the right security measures, the operations and development team can discover these vulnerabilities and fix them at an early stage in an SDLC.