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Software Engineering Mastery: Innovate, Learn, and Scale

Archna Oberoi

Content strategist by profession and blogger by passion, Archna is avid about updating herself with the freshest dose of technology and sharing them with the readers. Stay tuned here as she brings some trending stories from the tech-territory of mobile and web.

Recent Posts

Top Metrics Every E-commerce Business Should Track with BI

By Archna Oberoi on Jun 2, 2023 11:43:20 AM

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Running an e-commerce business is more than just having a website and selling products online. To keep pace with the competitive landscape, it’s essential to track and analyze key performance metrics to make informed decisions and drive business growth. 

Topics: Business Intelligence
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Digital Therapeutics in Mental Health: The Promises and the Pitfalls

By Archna Oberoi on May 22, 2023 11:44:00 AM

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As healthcare progresses towards digitization, patients increasingly take control of their treatment decisions. To meet the needs of these empowered patients, the healthcare industry is turning to digital health solutions. Digital health refers to the use of technology to improve the delivery of healthcare, and one important subset of this field is digital therapeutics (DTx).

Topics: Healthcare
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Cloud Monitoring and Its Role in Business Continuity

By Archna Oberoi on Jan 24, 2023 3:45:00 PM

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Is your team struggling to gain visibility into the performance, availability, and health of cloud applications & infrastructure? Do you need to automate cloud monitoring so that your team focuses on its core competency? If yes, then this guide will introduce you to the business-critical components of cloud monitoring and how you can leverage them to ensure automation & efficiency in operations. 

Topics: DevOps CloudOps
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The FinOps Approach to Automate Cloud Cost Optimization Cycle

By Archna Oberoi on Dec 21, 2022 3:15:00 PM

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Businesses are shifting their IT infrastructure to the cloud for the certain benefits that this new era of computing has. While cost, compliance, and performance are some of the obvious reasons for the change, a large share of the business community has failed to realize these gains. 

Topics: DevOps CloudOps
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7 FinOps Challenges around Cloud Cost Optimization

By Archna Oberoi on Nov 10, 2022 12:37:38 PM

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As software development gets complex, we see cross-functional teams collaborating to enable faster product delivery, optimize cost, manage infrastructure, and for several business benefits. An example of such a joint effort is ‘Cloud FinOps’ wherein finance, engineering, technology, and business teams aim at cloud financial management. 

Topics: DevOps CloudOps
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Salesforce for Marketing: How to Create Personalized Campaigns using CRM Data

By Archna Oberoi on Oct 19, 2022 1:39:08 PM

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Personalized marketing campaigns are proven to drive performance and better customer outcomes. A Mckinsey report says that customers expect businesses they buy from to recognize them as individuals and their interests. 

Topics: Salesforce
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Key Marketing Metrics for CMOs using Salesforce Marketing Cloud

By Archna Oberoi on Sep 28, 2022 11:49:15 AM

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More than ever, marketers realize the importance of tracking metrics to measure the performance of their campaigns. These values give an idea of how aligned the marketing efforts are with the business goals, be it customer experience, acquisition, lifetime value, or brand awareness. 

Topics: Salesforce
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What is Patient Satisfaction in Healthcare and How to Measure it?

By Archna Oberoi on Sep 5, 2022 6:46:00 PM

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With healthcare organizations (HCOs) shifting toward patient-centered care, it is important to consider and measure the factors that impact or influence the quality of care. That is why, HCOs value patient satisfaction, as much as they value patient safety and clinical workflow improvements. 

Topics: Healthcare
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The Role of MLOps in AI Application Development

By Archna Oberoi on Aug 23, 2022 6:41:00 PM

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Machine Learning (ML) is an application of Artificial Intelligence that has the maximum number of use cases, in almost every industry. Healthcare, automobile, marketing, finance, agriculture, retail- all of them are leveraging the power of ML to automate tasks and bring agility to operations. 

Topics: Artificial Intelligence Software Development
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Multi-Cloud Management: Challenges, Tools, and Best Practices

By Archna Oberoi on Aug 16, 2022 5:19:00 PM

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Migrating to the cloud is the new normal for businesses of all sizes. Based on availability, compliance, performance, sovereignty, and other technical factors, businesses are making a choice for a relevant cloud services provider. 

Topics: CloudOps
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