Archna Oberoi

Content strategist by profession and blogger by passion, Archna is avid about updating herself with the freshest dose of technology and sharing them with the readers. Stay tuned here as she brings some trending stories from the tech-territory of mobile and web.

Recent Posts

Shoppable Videos:  The New Trend in eCommerce Content Marketing?

By Archna Oberoi on Feb 13, 2019 6:31:43 PM

Today, brands cannot go without videos in their content marketing strategy. It is one of the quintessential approaches to engage customers and improve conversion rate. In fact, 90% of customers say videos help them make buying decisions.

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Chatbots VS Apps: What’s the Future?

By Archna Oberoi on Feb 6, 2019 6:38:04 PM

By 2019, 20% of brands will abandon their mobile apps and invest to build a presence in customer messaging apps, such as Facebook Messenger and WeChat, to reach customers where they spend a high percentage of their time. - Predicts Gartner

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Cloud-Native Applications: Why it is the Next Big Thing in Software Development?

By Archna Oberoi on Feb 5, 2019 7:19:00 PM

 

The cloud-native approach to software development has brought a paradigm shift to how applications scale and self-manage themselves, as the demand surge.

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Off-the-Shelf or Custom Chatbot Development: What does your Business Need?

By Archna Oberoi on Jan 30, 2019 8:00:00 AM

As more customers engage in digital channels, businesses are implementing chatbots or virtual customer assistants (VCAs) for handling customer requests on websites, mobile apps, consumer messaging apps, and social networks.

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Monolithic vs Microservices: Which is the Better Architecture for eCommerce App Development

By Archna Oberoi on Jan 23, 2019 4:28:06 PM

The increasing business complexity and demand for highly scalable applications have brought a paradigm shift in how software applications are engineered. In the past few years, different software architectures are adopted by developers to reduce code complexity, improve fault isolation, and minimize time-to-market.

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How Postmates Work: Business Model and Revenue Streams

By Archna Oberoi on Jan 16, 2019 6:09:59 PM

Since its launch in 2011, Postmates has been a great success, with currently serving more than 100 cities in the USA. Major brands such as Apple, Starbucks, and Mcdonalds have collaborated with this unique business model of delivering goods through a network of couriers.

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Introducing Amazon Alexa Skills and its Use Cases

By Archna Oberoi on Jan 9, 2019 6:38:30 PM

The evolution of User Interfaces has been amazing. From Command Line Interface (CLI) to Graphical User Interface (GUI) to the new era of Voice-enabled User Interface, there is a paradigm shift in how users interact with a system (or vice versa).

Topics: Alexa
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5 Unique Ways Chatbots can Refine Customer Experience

By Archna Oberoi on Jan 6, 2019 12:32:00 AM

“We see our customers as invited guests to the party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” - Jeff Bezos, CEO of Amazon

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How Amazon Alexa Integration can Impact your Hotel KPIs

By Archna Oberoi on Dec 31, 2018 4:22:00 PM

Hospitality experiences that are personalized and memorable are at the heart of hotels. With the launch of Alexa for the hospitality industry, it is possible to create immersive experiences that can delight the guests and also improve operations & team productivity within the hotel.

Topics: Alexa
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Amazon Alexa: The New Game Changer in Hospitality Industry

By Archna Oberoi on Dec 25, 2018 4:41:00 PM

In this digital age, businesses cannot do without technology. Almost every industry, including hospitality, is leveraging the best of technology to attract, engage, and retain customers.

Topics: Alexa
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