Software Technology Insights - Learn, Develop, Grow

As organization infrastructure and its processes get more automated, data quality becomes the differentiating factor between a successful business and a failure. The accuracy and timeliness of CRM data become pivotal for the organization, be it for creating customer personas or optimizing the outbound sales strategy – the success of your business all rides on data and its quality.

Big data adoption is increasing rapidly across organizations of all sizes. However, the method and distinction between obtaining Business Intelligence (BI) and employing Data Analytics (DA) to make actual business decisions with an impact are getting lost in translation. While both terms are used interchangeably, BI and DA are essentially distinct in many ways.

Custom user services are at the core of the success stories of a majority of internet companies like Netflix, Facebook, and Amazon today. This is why online platforms vying to stay at the pinnacle of their respective sectors need to build effective recommendation systems or recommendation engines.

With the pandemic at bay, we have witnessed the emergence of digital transformation almost everywhere. Especially, in the IT industry where the organization was still stuck with the legacy system using outdated technology and generating unlimited data but not utilizing it properly. Managing data day in and day out is just not something that immediately derives value to an organization. But, with Data Modernization, it can do wonders for the company. 

Nowadays, businesses can produce data analytics based on big data from numerous sources. Once they acquire access to all of the requisite data sources for analytics and business intelligence in order to make better decisions. The transfer of this data is facilitated in a streamlined manner by different data ingestion strategies.

Businesses can save plenty of time and millions of dollars when they use data science to better understand and improve their processes. With the age of the democratization of data, there have been several emerging trends defining enterprise data manipulation and data engineering.  

Artificial Intelligence (AI) and data engineering are closely interlinked. On one hand, making sense of unstructured data is the process known as data science or data engineering. On the other side of the same coin, AI-programmed computers have the ability to learn as they go, getting better at solving particular sorts of problems as they accumulate more data. So one cannot exist without the other.

If you’re leading the marketing campaigns of an organization, you could relate to this! The prospect data received from website forms, surveys, web browsing, a list of event attendees, or advertising is not enough to create opportunities and convert a lead.