Considering External Vendors for Data Enrichment?-  6 Factors to Consider Before You Finalize

By Nikita Sachdeva on Mar 1, 2023 4:30:00 PM

With the growing need to understand customer needs and preferences, organizations are increasingly relying on CRM data to improve their sales and marketing strategies, manage customer interactions, and gain a competitive edge.

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8 KPIs to Track the Success of Sales Operations

By Nikita Sachdeva on Feb 10, 2023 10:15:00 AM

Having a robust sales strategy is the key to the success of every business. Therefore, in order to maximize the sales teams’ success, organizations have become increasingly dependent on their sales operations.

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How to Create a Compelling Data Strategy for your Sales Team

By Allen Victor on Feb 1, 2023 10:29:29 AM

Every organization seeking to boost its business revenue needs a highly dependable and well-informed sales team. To maximize its potential, the sales team needs access to holistic and accurate customer data with considerable hygiene to rationalize account planning and increase Return on Investment (ROI). Simply put, a robust strategy for enriching the organization's Customer Relationship Management (CRM) data must be in place.

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7 Dependable Sources to Solve your Data Enrichment Challenges

By Nikita Sachdeva on Jan 11, 2023 1:00:00 PM

Data is a valuable asset for any organization, and using a range of dependable data sources can help improve the reliability and accuracy of the data. Data sources provide a way to enrich a dataset with additional data, which ultimately enhances the CRM data quality.

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What is the True Cost of Bad CRM Data?

By Allen Victor on Dec 28, 2022 4:57:00 PM

Customer Relationship Management (CRM) is a tool that serves as the single source of truth for all your organizational data while enabling sales teams to drive better performance. Bad CRM data, if utilized for your business initiatives, can cost your organization severely in terms of client relationships, loss of the market base, and ultimately, sales revenue.

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7 Red Flags That Your CRM Data is Stale and How You Can Enrich It

By Allen Victor on Dec 14, 2022 1:30:00 PM

Your organization's sales team deals with large stores of data around customers and prospects captured in your Customer Relationship Management (CRM) system. Say your customer changes their role in their organization, their contact details, or other aspects of their profile - their data in your CRM can become stale if not updated and enriched periodically.

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What is Bad CRM Data and Why Should We Enrich it?

By Nikita Sachdeva on Nov 28, 2022 10:40:57 AM

As organization infrastructure and its processes get more automated, data quality becomes the differentiating factor between a successful business and a failure. The accuracy and timeliness of CRM data become pivotal for the organization, be it for creating customer personas or optimizing the outbound sales strategy – the success of your business all rides on data and its quality.

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Why Is Data Modernization Essential To Digital Transformation?

By Nikita Sachdeva on Sep 9, 2022 4:13:46 PM

With the pandemic at bay, we have witnessed the emergence of digital transformation almost everywhere. Especially, in the IT industry where the organization was still stuck with the legacy system using outdated technology and generating unlimited data but not utilizing it properly. Managing data day in and day out is just not something that immediately derives value to an organization. But, with Data Modernization, it can do wonders for the company. 

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The Ultimate Guide To Data Enrichment: Everything You Need To Know

By Archna Oberoi on Jun 1, 2022 1:30:00 PM

If you’re leading the marketing campaigns of an organization, you could relate to this! The prospect data received from website forms, surveys, web browsing, a list of event attendees, or advertising is not enough to create opportunities and convert a lead. 

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