Software Engineering Insights

Ever since its existence, ReactJS has been making its way to the list of most trending technologies for front-end development. What added more value to this Javascript library was React Native, which commenced a new phase to the development of Android and iOS apps.

The current smartphone market is dominated by Google’s Android and Apple’s iOS. In the first quarter of 2017, 379.97 million smartphones were shipped worldwide; 327.16 (Android), 51.99 (iOS), 0.82 (others).

With this, mobile apps are and would be the smartphone essential, for sure. Statistics for the year 2017 (Q1) unveil that Google Play Store is home to 2.8 million apps while the iOS Store to 2.2 million apps.

Google Play Store hosts over 3 million apps in March 2017. Certainly, this surprising number is contributed by the popularity of Android and the capabilities that it brings in with every version. However, that’s not the only secret for its success.

Big brands, startups, and individuals are opting Android app development over other platforms and there are some invigorating reasons behind it. Here, we have a glance over some of them.  

If you are a technology fan, then you must have noticed some new smartphones, tablets, and many other interesting gadgets coming out every month. More the tech-tools with different sizes and software platforms, more are the software applications built for them.

So, you have launched an app in the market that’s build on a tested concept, could let you gain a  massive user base, generate millions in revenue, and turn out to be a brand that users can trust.

However, after few months of the launch, everything seems to fall aside. Diminishing app installs, low retention rate and slowdown in aap's acceptance are concerning you.

You turned up the trumps initially, but your app is a dead duck now.

The difference between apps that make millions and the ones that never see a dime lies in the  fact that how well their developers and marketers understand their customers. With a million apps in the app stores, the need to understand user’s pressing points has never been so important than now.

Tap, drag, flick, spread! While many of us might not know these in-app gestures by name, though we use them daily while interacting with our mobile apps.

And considering that gestures have become an important UI feature, they too are evolving!

Let’s take example of iPhone 3D Touch and one of its applications called peek-and-pop. This feature allow users to sneak into the content when a light force touch is applied and making the touch a little harder will open it.

Success in business today requires real-time, mobile access to business opportunities. In the mobile first era, businesses having presence on mobile could improve the brand value, as their services/solutions reach the audience faster. While mobile compatible websites were and are the heart of search engines, mobile apps are certainly opening ways for convenient service access.

Nothing we do is more important than hiring and developing people. At the end of the day, we bet on people, not on strategies. And that said so, choosing the right people for outsourcing IT services surely holds the crux of any business project.

With thousands of companies, freelancers, and agencies mushrooming in every corner, outsourcing has become a hyper-competitive industry. While freelancers have a cost-effective development model and certain technology expertise to offer; companies welcome large scale projects, have diverse skillset, and are open to innovation.

If your app is the fire, social media is gasoline. Considering the popularity of social platforms and their tendency to viralize the potential content, it is definitely the right strategy to promote your apps on these networks. Here we are with most pertinent social media platforms and mobile app marketing tactics (free and paid) that can shoot up your apps’ downloads amongst targeted users.