Software Technology Insights - Learn, Develop, Grow

Organizations depend heavily on customer data for predicting sales trends and coming up with strategies for successful sales campaigns. Maintaining healthy customer data is a high-priority requirement for a flawless revenue stream for any company. Customer data is arguably one of the most valuable global resources today.

When the COVID-19 pandemic hit the world, most of the businesses were unprepared to deal with its consequences. The unexpected shift made them think of ideas that can help them sustain themselves in the competitive market and retain their customers.

The holiday season is around the corner and e-retailers, like every year, are geared up for more customers and conversions. While deals and discounts have been the most influencing reasons behind holiday purchases, they are not enough to convince the customers anymore. 

Virtual reality devices, AI assistants, multi-lingual translators, wearables, location-based services. A decade back, these technologies were something out of a sci-fi movie. But today, they are a reality and businesses are making the most of it to offer exceptional experiences to customers. 

Chatbots are one of the most versatile tools that businesses (irrespective of the industry) are using. They are enhancing customer support & services, process transactions, place orders, recommend new products, provide price alerts, share insightful information, book appointments, and more. 

Running an eCommerce store is difficult. With new products, apps, and websites launching now & then, it is challenging for business owners to keep up with the market competition. Amidst, what can help to stay ahead of the others is a customer with brand loyalty. But winning such a customer is the real pain of marketers.

“We see our customers as invited guests to the party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” - Jeff Bezos, CEO of Amazon

Whether a startup or a fortune 500 company like Amazon, businesses understand that customers and their satisfaction is the prime contributors to their success. That is why, businesses are investing in customer service that’s quick, interactive, and responsive.