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Software Engineering Insights

Mobile App for a Retail Business: Why it’s a Must-Have?

By Archna Oberoi on Jan 19, 2022 3:00:00 PM

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With evolving technology, almost every business is making efforts to expand, improve the customer experience, and ensure that these customers keep coming back. Retail business is one of them. 

Topics: Digital Commerce Software Development
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Benefits of Building a Smart POS System for your Restaurant

By Archna Oberoi on May 17, 2021 8:00:00 PM

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Where there is a necessity, there is an invention. When the F&B (food and beverages) industry saw a downfall, it looked out for ways to rise above the COVID-19 pandemic. Some of the innovative concepts such as contactless dining, DIY meal kits, cloud kitchen, etc. have been enabling F&B players to sustain their business & recover losses. 

Topics: Digital Commerce Software Development Digital Transformation
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Daffodil Redefines Agility amid COVID-19 Crisis

By Devisha Singh on Apr 28, 2020 10:18:15 AM

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Industry experts frequently speak about agility,  as it has become the most popular buzzword nowadays. Agility, in simple terms, is the ability to use the fastest way to get new products to the market. This is the definition of agility in normal times, whereas the definition of agility for today’s environment when the world is fighting a global pandemic situation is quite different. Businesses today need to mobilize resources efficiently and effectively to ensure their survival.

Topics: Digital Commerce Healthcare Education Digital Transformation
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Best Practices to Streamline eCommerce Store for Holiday Shopping Season

By Archna Oberoi on Dec 10, 2019 6:00:00 PM

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The holiday season is around the corner and e-retailers, like every year, are geared up for more customers and conversions. While deals and discounts have been the most influencing reasons behind holiday purchases, they are not enough to convince the customers anymore. 

Topics: Digital Commerce Customer Experience Digital Transformation
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How Retailers Can Improve Customer Engagement and Conversions with Beacons?

By Kartik Kakar on Nov 5, 2019 5:30:00 PM

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Location is the next big thing on mobile. Walmart, McDonald’s, Macy, Red Bull, Eat, Urban Outfitters, and many other successful brands are realizing the opportunities that location-based marketing brings in and are cash in on it.

Topics: Digital Commerce
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How to Optimize an eCommerce Store for Peak Usage?

By Kartik Kakar on Sep 24, 2019 5:27:00 PM

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Amazon, IKEA, AliExpress, Wish, Walmart, Letgo, Groupon. These eCommerce platforms might differ by their product type but they all have something in common- the challenges in developing and then maintaining a scalable platform. 

Topics: Digital Commerce
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eCommerce360: Disruptive Tech Solutions for eCommerce Business to Thrive

By Kartik Kakar on Sep 10, 2019 5:47:00 PM

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Running an eCommerce store is difficult. With new products, apps, and websites launching now & then, it is challenging for business owners to keep up with the market competition. Amidst, what can help to stay ahead of the others is a customer with brand loyalty. But winning such a customer is the real pain of marketers.

Topics: Digital Commerce Customer Experience
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Shoppable Videos: Turn Your Video Content into Point-of-Sale [Webinar]

By Archna Oberoi on Jun 25, 2019 5:08:00 PM

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Online shoppers who view demo videos are 2x more likely to purchase a product. Videos are certainly one of the most sellable contents online and marketers are making the most of it. 

Topics: Digital Commerce Artificial Intelligence
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Tips to Create an Efficient Content Marketing Strategy for eCommerce

By Kunwar Jolly on Jun 12, 2019 6:09:35 PM

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Running an e-commerce store means competing with hundreds of existing online marketplaces out there. No matter how great your product is, getting traffic, leads, and conversion is tough initially.

Topics: Digital Commerce
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The Phygital Wave in Retail: Benefits and Challenges Involved

By Kunwar Jolly on May 15, 2019 6:39:01 PM

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Amazon Books is a chain of retail bookstores, owned by Amazon. In 2018, Amazon Books had a total of 17 stores, with plans to expand to more locations. The eCommerce giant has a strong presence online but it has its physical presence for books. The one in NYC is 4,000 square feet with 3000 books on the shelves. Seems like Amazon wants to have the best of both worlds- physical and digital.

Topics: Digital Commerce
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