Software Engineering Insights

In the vast landscape of e-commerce, where industry giants dominate and small businesses often struggle to find their footing, a beacon of hope has emerged—the Open Network for Digital Commerce (ONDC). Endorsed by the Indian government, ONDC aims to level the playing field by providing small merchants and mom-and-pop stores with the technological capabilities typically reserved for their larger counterparts such as Amazon.

The heightening investment in the retail industry has been increasing the size of the convenience stores market in recent years. Leading the growth spurt is the 7-Eleven chain of 70,000 convenience stores spread across 17 countries in the Asia Pacific and Atlantic markets. The convenience store giant has been leveraging data analytics through a variety of approaches that ensure steady growth and proper convenience for its customers.

With evolving technology, almost every business is making efforts to expand, improve the customer experience, and ensure that these customers keep coming back. Retail business is one of them. 

Where there is a necessity, there is an invention. When the F&B (food and beverages) industry saw a downfall, it looked out for ways to rise above the COVID-19 pandemic. Some of the innovative concepts such as contactless dining, DIY meal kits, cloud kitchen, etc. have been enabling F&B players to sustain their business & recover losses. 

Industry experts frequently speak about agility,  as it has become the most popular buzzword nowadays. Agility, in simple terms, is the ability to use the fastest way to get new products to the market. This is the definition of agility in normal times, whereas the definition of agility for today’s environment when the world is fighting a global pandemic situation is quite different. Businesses today need to mobilize resources efficiently and effectively to ensure their survival.

The holiday season is around the corner and e-retailers, like every year, are geared up for more customers and conversions. While deals and discounts have been the most influencing reasons behind holiday purchases, they are not enough to convince the customers anymore. 

Location is the next big thing on mobile. Walmart, McDonald’s, Macy, Red Bull, Eat, Urban Outfitters, and many other successful brands are realizing the opportunities that location-based marketing brings in and are cash in on it.

Amazon, IKEA, AliExpress, Wish, Walmart, Letgo, Groupon. These eCommerce platforms might differ by their product type but they all have something in common- the challenges in developing and then maintaining a scalable platform. 

Running an eCommerce store is difficult. With new products, apps, and websites launching now & then, it is challenging for business owners to keep up with the market competition. Amidst, what can help to stay ahead of the others is a customer with brand loyalty. But winning such a customer is the real pain of marketers.

Online shoppers who view demo videos are 2x more likely to purchase a product. Videos are certainly one of the most sellable contents online and marketers are making the most of it.