Software Engineering Insights

The holiday season is around the corner and e-retailers, like every year, are geared up for more customers and conversions. While deals and discounts have been the most influencing reasons behind holiday purchases, they are not enough to convince the customers anymore. 

Location is the next big thing on mobile. Walmart, McDonald’s, Macy, Red Bull, Eat, Urban Outfitters, and many other successful brands are realizing the opportunities that location-based marketing brings in and are cash in on it.

Amazon, IKEA, AliExpress, Wish, Walmart, Letgo, Groupon. These eCommerce platforms might differ by their product type but they all have something in common- the challenges in developing and then maintaining a scalable platform. 

Running an eCommerce store is difficult. With new products, apps, and websites launching now & then, it is challenging for business owners to keep up with the market competition. Amidst, what can help to stay ahead of the others is a customer with brand loyalty. But winning such a customer is the real pain of marketers.

Online shoppers who view demo videos are 2x more likely to purchase a product. Videos are certainly one of the most sellable contents online and marketers are making the most of it. 

Running an e-commerce store means competing with hundreds of existing online marketplaces out there. No matter how great your product is, getting traffic, leads, and conversion is tough initially.

Amazon Books is a chain of retail bookstores, owned by Amazon. In 2018, Amazon Books had a total of 17 stores, with plans to expand to more locations. The eCommerce giant has a strong presence online but it has its physical presence for books. The one in NYC is 4,000 square feet with 3000 books on the shelves. Seems like Amazon wants to have the best of both worlds- physical and digital.

Just like a watch, which is powered by numerous gears working together to show time, such is the success behind an eCommerce platform. Various vital services such as customer care, payments, tech support, logistics, marketing, etc. working simultaneously in sync builds up to the success of that eCommerce platform. 

Technological developments are constantly evolving and trendsetting many ecommerce business processes, to enhance the overall customer experience. The impact of the latest technologies on ecommerce has been faster than ever, considering it the largest industry in the global economy with “e-retail revenues projected to grow to 4.88 trillion US dollars in 2021”.

Today, brands cannot go without videos in their content marketing strategy. It is one of the quintessential approaches to engage customers and improve conversion rate. In fact, 90% of customers say videos help them make buying decisions.