Software Technology Insights - Learn, Develop, Grow

Every organization seeking to boost its business revenue needs a highly dependable and well-informed sales team. To maximize its potential, the sales team needs access to holistic and accurate customer data with considerable hygiene to rationalize account planning and increase Return on Investment (ROI). Simply put, a robust strategy for enriching the organization's Customer Relationship Management (CRM) data must be in place.

UX design is a broad and inclusive field and every organization in the world is affected. Modern design sensibilities permeate many industries and sectors. Good UX design enhances profits, client and user retention, satisfaction, and loyalty. With expert UX designers a business can improve the quality, measurement, and usability of its goods and services. 

Daffodil Software, a global provider of software engineering solutions, has been featured yet again in Everest Group’s PEAK Matrix® Assessment 2022. Daffodil has been recognized for the second time since its debut assessment in 2021. The provider has been positioned as an 'Aspirant' in Software Product Engineering Services for BFSI, Healthcare, and Retail sectors.

A large chunk of software development today takes place in cloud-based environments, with cross-organizational networks for resource sharing and data exchange. This opens up the applications and resources to several cyber threats that exploit common vulnerabilities and attack routes. Therefore, solutions for application security also referred to as AppSec, have become a necessary component of the software development lifecycle.

The current IT landscape necessitates faster development and delivery of software products as well as better collaboration between IT and operations teams. While DevOps offers the exact methodology for this, its implementation for the full automation of the software deployment pipeline requires optimal management of the processes and resources involved.

Customer Relationship Management (CRM) is a tool that serves as the single source of truth for all your organizational data while enabling sales teams to drive better performance. Bad CRM data, if utilized for your business initiatives, can cost your organization severely in terms of client relationships, loss of the market base, and ultimately, sales revenue.

Your organization's sales team deals with large stores of data around customers and prospects captured in your Customer Relationship Management (CRM) system. Say your customer changes their role in their organization, their contact details, or other aspects of their profile - their data in your CRM can become stale if not updated and enriched periodically.

Customer experience is a core focus area for businesses today. The perception of your brand or organization is an essential differentiator to achieving ideal outcomes in today's customer-centric business landscape. Accordingly, only with Customer Relationship Management (CRM) software that ensures efficient Customer Experience Management (CXM) can you build a brand or enterprise holistically.

The operational and infrastructural overhead involved in running and maintaining cloud-based solutions is often massive. There is considerable effort and expenditure in the construction and scaling of storage systems for tons of user metadata and other in-house files. Dropbox, the file hosting pioneer, is a success story about how cloud costs can be minimized by intelligently managing your infrastructure.

The automation of time-consuming tasks involved in marketing campaigns using Customer Relationship Management (CRM) software is an emerging trend. In particular, there has been an increase in the adoption of Salesforce for marketing automation because the resultant benefits far outweigh the associated costs and efforts involved in its integration.