Running an eCommerce store is difficult. With new products, apps, and websites launching now & then, it is challenging for business owners to keep up with the market competition. Amidst, what can help to stay ahead of the others is a customer with brand loyalty. But winning such a customer is the real pain of marketers.
eCommerce360: Disruptive Tech Solutions for eCommerce Business to Thrive
Topics:
Digital Commerce
Customer Experience
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Shoppable Videos: Turn Your Video Content into Point-of-Sale [Webinar]
Online shoppers who view demo videos are 2x more likely to purchase a product. Videos are certainly one of the most sellable contents online and marketers are making the most of it.
Tips to Create an Efficient Content Marketing Strategy for eCommerce
Running an e-commerce store means competing with hundreds of existing online marketplaces out there. No matter how great your product is, getting traffic, leads, and conversion is tough initially.
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Digital Commerce
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The Phygital Wave in Retail: Benefits and Challenges Involved
Amazon Books is a chain of retail bookstores, owned by Amazon. In 2018, Amazon Books had a total of 17 stores, with plans to expand to more locations. The eCommerce giant has a strong presence online but it has its physical presence for books. The one in NYC is 4,000 square feet with 3000 books on the shelves. Seems like Amazon wants to have the best of both worlds- physical and digital.
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Digital Commerce
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3 Ways an eCommerce Chatbot can Improve Sales and Customer Service
Just like a watch, which is powered by numerous gears working together to show time, such is the success behind an eCommerce platform. Various vital services such as customer care, payments, tech support, logistics, marketing, etc. working simultaneously in sync builds up to the success of that eCommerce platform.
[Ebook] 4 Tech Innovations that will Enhance your Shopper’s Experience
Technological developments are constantly evolving and trendsetting many ecommerce business processes, to enhance the overall customer experience. The impact of the latest technologies on ecommerce has been faster than ever, considering it the largest industry in the global economy with “e-retail revenues projected to grow to 4.88 trillion US dollars in 2021”.
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Digital Commerce
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Shoppable Videos: The New Trend in eCommerce Content Marketing?
Today, brands cannot go without videos in their content marketing strategy. It is one of the quintessential approaches to engage customers and improve conversion rate. In fact, 90% of customers say videos help them make buying decisions.
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Digital Commerce
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Top 15 Magento Extensions & Plugins to scale up an eCommerce Store
Magento is possibly the fastest growing platform in eCommerce space. According to Magento’s 2017 yearly report, there was a spike in number of websites powered by Magento. What’s more, major brands such as Burger King, Nike, Pepe Jeans and Samsung are choosing Magento to power their eCommerce websites.
Topics:
Digital Commerce
Open Source
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Shoppable Videos: A New Trend for Global Fashion Brands?
The rapid digital developments in eCommerce sector has brought us to a new phase of online shopping experiences worldwide. By 2020, 80% of consumer traffic will derive from online videos, as revealed in a study conducted by Social Media Today. And it is of no surprise that we reflexively respond to videos faster than any other content.
Topics:
Digital Commerce
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Magento vs Shopify for eCommerce Application Development
40% of worldwide internet users have bought products or goods online via desktop, mobile, tablet or other online devices. This amounts to more than 1 billion online buyers and is projected to continuously grow. - Statista
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Digital Commerce
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