Shoppable Videos: Turn Your Video Content into Point-of-Sale [Webinar]

Jun 25, 2019 5:08:00 PM


Online shoppers who view demo videos are 2x more likely to purchase a product. Videos are certainly one of the most sellable contents online and marketers are making the most of it. 

However, product video marketing is more than just adding a new video on the website or to the YouTub channel. Even after adding numerous product videos, businesses experience a low conversion rate and return on investment (ROI). Thus, it is important to think of creative approaches that can convert the leads from a video channel into sales. 

In doing this, one of the biggest challenges that marketers confront is to reduce the time gap between watching a video and making a purchase decision. 

To workaround the problem, shoppable videos can help. They can convert every frame of your video into point-of-sale. 

“Shoppable content is a popular content marketing strategy that provides a direct purchasing opportunity to customers by allowing them to either add products to bag directly from what they are viewing, or be taken to a product page.”

On the 18th of July, we are hosting a webinar to discuss how shoppable videos can help eCommerce businesses turn their video content into point-of-sale. In this webinar, you will garner insights on:

  1. How Shoppable Videos can assist your users to make immediate buying decisions and boost conversion rates
  2. How to integrate Shoppable videos in your e-commerce portal
  3. Calculating the ROI of shoppable videos
  4. Customer success story depicting a real-life business scenario and impact of Shoppable videos

Book your seat now and learn actionable insights on how to turn product videos into point-of-sale. 

Block your seat now

Archna Oberoi

Written by Archna Oberoi

Content strategist by profession and blogger by passion, Archna is avid about updating herself with the freshest dose of technology and sharing them with the readers. Stay tuned here as she brings some trending stories from the tech-territory of mobile and web.