Software Engineering Insights

More than ever, marketers realize the importance of tracking metrics to measure the performance of their campaigns. These values give an idea of how aligned the marketing efforts are with the business goals, be it customer experience, acquisition, lifetime value, or brand awareness. 

There are a variety of routes a customer may take to get to the service or product offered by your organization. As a customer embarks on this journey, a sales representative has the task of finding instances to interact with them and find insights about their likes and preferences. An effective customer journey map can give you these insights promptly to forecast your customer's path to your organization.

Custom user services are at the core of the success stories of a majority of internet companies like Netflix, Facebook, and Amazon today. This is why online platforms vying to stay at the pinnacle of their respective sectors need to build effective recommendation systems or recommendation engines.

During the COVID-19 pandemic, we have seen intense pressure on the healthcare management sphere. The chaos that the pandemic brought resulted in many challenges for the healthcare system. Therefore, healthcare providers had no choice but to adjust their methods. Instead of in-person services, remote healthcare delivery was adopted to avoid transmission.

For all types of businesses, be it storefront establishments or online retailers, generating buyer interest is not enough. You need to develop a robust sales funnel to attract visitors first and then ultimately convert them to loyal customers who provide repeat business. There is a series of thought processes that customers go through before they buy a product or avail of a service which constitute a sales funnel.

Quintillion bytes of data get generated in a day, now imagine handling those data manually! Impossible right? It would require immoderate manpower with no surety of accuracy. As we all are aware of the fact that organizations these days run on data and thus it is a vital task to manage and organize it. The data is received from multiple sources and stored at a centralized repository for usage, such as a data warehouse.

With the pandemic at bay, we have witnessed the emergence of digital transformation almost everywhere. Especially, in the IT industry where the organization was still stuck with the legacy system using outdated technology and generating unlimited data but not utilizing it properly. Managing data day in and day out is just not something that immediately derives value to an organization. But, with Data Modernization, it can do wonders for the company. 

The SaaS software development domain is perpetually transforming in terms of environment, orchestration, scaling, and management. One of the most important developments to occur in this field is the introduction of the "run anywhere" paradigm that came with virtual machines, followed by Containers, and further revolutionized by Container-as-a-Service (CaaS) solutions.

With healthcare organizations (HCOs) shifting toward patient-centered care, it is important to consider and measure the factors that impact or influence the quality of care. That is why, HCOs value patient satisfaction, as much as they value patient safety and clinical workflow improvements. 

Dated or legacy tools, systems, and operational methods are not enough to deliver the quality of optimized and innovative financial services that today's digitally savvy customers expect. So, multitudes of financial organizations are leveraging Artificial Intelligence to raise the growth rate and dynamism of IT operations through AIOps.