Software Engineering Insights

DevOps is a culture, a philosophy that is being practiced by many companies across the globe to increase productivity, reduce costs, and boost the overall revenue. It challenges the long withstanding beliefs, processes and assumptions and asks for a more collaborative and accountable way for software development.

With evolving technology and awareness about healthcare, mHealth apps have become a necessity than an option. If a research done by statista is to be believed, the number of downloads in health care, medical, and fitness apps have seen a steep rise from 1.7 billion to 3.2 billion. This clearly forecasts the fact that mHealth apps are being accepted, used, and trusted by users worldwide.

The difference between apps that make millions and the ones that never see a dime lies in the  fact that how well their developers and marketers understand their customers. With a million apps in the app stores, the need to understand user’s pressing points has never been so important than now.

Success in business today requires real-time, mobile access to business opportunities. In the mobile first era, businesses having presence on mobile could improve the brand value, as their services/solutions reach the audience faster. While mobile compatible websites were and are the heart of search engines, mobile apps are certainly opening ways for convenient service access.

If your app is the fire, social media is gasoline. Considering the popularity of social platforms and their tendency to viralize the potential content, it is definitely the right strategy to promote your apps on these networks. Here we are with most pertinent social media platforms and mobile app marketing tactics (free and paid) that can shoot up your apps’ downloads amongst targeted users.

“Of those who search, nearly 4 in 10 search only on smartphone in an average day.” suggests a study by Google. As mobile usage increases, companies focus their attention towards making their websites mobile-friendly, ascertaining that an optimal user experience is rendered. Moreover, developers are driven to adopt the latest and most efficient technologies to make mobile web a useful space for users.

Thanks to the evolving modes of connectivity, virtually delivering patient-centric care has been made possible. There are virtual health kiosks and portals, EHRs, remote consultations etc. that are bridging the gap between the patients and physicians in the most prominent way.

Buy or Build, this has always been a big question for businesses. Software applications that handle business operations typically fall under two categories: Custom software development and Off-the-Shelf products.

A custom software is tailored according to definite needs of a business or a group of industry. On the other hand, an off-the-shelf products are pre-developed, ready-to-use applications, often meant for a specific industry. There are a number of packaged software available that claim to cater to all business needs and appeal to a broader user base, however, in the long run, many of these tend to disappoint.

Fintech has emerged as one of the hottest tech industry in the recent decade. It is a portmanteau of financial services with modern technology. Indubitably, it has disrupted the traditional financial services to their core. Such is the impact of fintech sector that small startups tend to give a cut-throat competition to established banks and financial institutes.

Smartphones are here to stay and we can predict that they are going nowhere in the next two decades at least. Following this, we can claim that there would be high dependency on mobile apps for managing day-to-day tasks, entertainment, businesses, health monitoring etc. This is one of the reasons why custom mobile app development is a lucrative career options these days.