Software Engineering Mastery: Innovate, Learn, and Scale

There are a variety of routes a customer may take to get to the service or product offered by your organization. As a customer embarks on this journey, a sales representative has the task of finding instances to interact with them and find insights about their likes and preferences. An effective customer journey map can give you these insights promptly to forecast your customer's path to your organization.

For all types of businesses, be it storefront establishments or online retailers, generating buyer interest is not enough. You need to develop a robust sales funnel to attract visitors first and then ultimately convert them to loyal customers who provide repeat business. There is a series of thought processes that customers go through before they buy a product or avail of a service which constitute a sales funnel.

The business landscape of the modern world is heavily customer-centric with marketing, sales, and customer support at the center of operations. Salesforce is the most sought-after Customer Relationship Management (CRM) software intended for these purposes. There are a variety of roles and responsibilities in an enterprise's Salesforce team and the Salesforce Administrator is usually at the helm of it.

With a diverse portfolio of 15,00,000 companies, Salesforce has been holding strong in the cloud CRM market. The platform's uniqueness in reporting, visual data presentation, enhanced efficiency with automation, proactive service, etc. is some of the reasons why the CRM holds 20% of the overall market share in the domain. 

Organizations irrespective of industry accumulate data across categories such as purchase history, customer contacts, lead journey statistics, buyer behavior, and so on. The most preferred mechanism to track and leverage this data today is through Customer Relationship Management (CRM) software such as Salesforce CRM. What makes Salesforce a highly viable CRM solution is the suite of low code application development tools it provides.

Salesforce has been knocking its competition in the CRM world. Despite the existence of several industry-specific CRM solutions, Salesforce has been standing strong. One of the prime reasons for its success is its flexible integration services. 

Salesforce is the world’s leading CRM with over 150,00 customers that include businesses, non-profits, and institutions. The cloud-based CRM unites sales, marketing, eCommerce, service, IT, etc. under a roof, enabling businesses to drive growth. 

Every business needs to continuously find ways to utilize a workday to make the most of it. So, workflow automation in various business areas is the go-to alternative for a lot of enterprises. The Customer Relationship Management (CRM) workflow for businesses, handled by marketers, customer service executives, and sales reps, also derives cost and time efficiency-related benefits from automation.

Salesforce data migration invariably poses a challenge for any Salesforce professional. It calls for more than just shifting of data from one system or platform to the other. Without a plan and proper know-how of the system, it will either result in more time than required to transfer data or even repeating the entire process.

A CPQ takes your sales process capabilities a notch further giving you that extra edge over your customers. How? Read below. 

What is CPQ?

CPQ stands for configure, price and quote and is a tool that lets you configure products, avail pricing, and discounts, and get approvals from the built-in programs. It is a tool that lets you generate quotes for orders.