Software Engineering Insights

Behind the success of any business, there lies a critical element and that is customer service, a vital factor that can make or break an entire enterprise. With everything being digitized in this new era, customers are no more dependent on the brand or company for services. Why? because they have a myriad of options to choose from for a single product or service. And if they aren't satisfied with the experience, they are just a click away from the next available option.

Big data adoption is increasing rapidly across organizations of all sizes. However, the method and distinction between obtaining Business Intelligence (BI) and employing Data Analytics (DA) to make actual business decisions with an impact are getting lost in translation. While both terms are used interchangeably, BI and DA are essentially distinct in many ways.

Personalized marketing campaigns are proven to drive performance and better customer outcomes. A Mckinsey report says that customers expect businesses they buy from to recognize them as individuals and their interests. 

Businesses around the world spend billions of dollars every year on cloud infrastructure services, storage, and computing resources. They can gain an edge over each other with effective cloud infrastructure without any wasteful cloud spending. There are two rising approaches towards cloud cost optimization today that they can choose from; Capital Expenditure (CapEx) and Operational Expenditure (OpEx).

The healthcare systems market has witnessed a large-scale shift towards more patient-centered care models in the recent past. The Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) is one of the most reliable ways to measure patient satisfaction which can help digital patient-facing and patient-monitoring doctors' apps meet leading market standards.

Personalized customer experiences are increasingly in demand. Brands must develop relationships with consumers and deliver experiences that go above and beyond and that is where Salesforce can help. To manage the whole customer journey, Salesforce Experience Cloud supports the development of interconnected and personalized digital experiences.

The rapid rise of Artificial Intelligence (AI) and Machine Learning (ML) technologies has led to the growing adoption of TensorFlow, an end-to-end ML platform. TensorFlow enables AI developers to accelerate ML tasks at every step of the workflow but also has certain shortcomings and understanding both sides is very essential to fully leverage this platform. 

An essential component of textual and verbal data is context and understanding the context requires some amount of sentiment analysis. To comprehend and categorize subjective feelings from communications data, Natural Language Processing (NLP) and Machine Learning (ML) methods have been used in the past. Sentiment analysis is frequently used in professional settings to comprehend customer evaluations, identify email spam, etc.

The domain of Artificial Learning (AI) known as Deep Learning (DL) is fast gaining acceptance as a go-to technology for a number of use cases. When it comes to use cases where image data makes up most of the input fed to a system, a DL technique known as semantic segmentation offers accurate implementation outcomes. 

More than ever, marketers realize the importance of tracking metrics to measure the performance of their campaigns. These values give an idea of how aligned the marketing efforts are with the business goals, be it customer experience, acquisition, lifetime value, or brand awareness.