Software Engineering Insights

In Fintech, UX design is critical for making complex financial services more user-friendly, enhancing usability, and increasing customer loyalty. It enhances how users interact with digital products, with an emphasis on customer satisfaction.

Microinteractions are subtle yet impactful design elements that enhance user experiences in digital interfaces. These small, focused moments occur during customer engagement, providing instant feedback, guiding actions, and creating a seamless connection between the customer and the interface. They serve as the language of feedback, responding to actions with precision and adding a layer of creative delight to the overall experience.

From social media to mobile apps, technology has become an integral part of our daily lives. With such widespread use, it's no wonder that businesses are investing more than ever in digital products and experiences. However, with great power comes great responsibility, and businesses must ensure that the digital products they create are designed with ethical considerations in mind.

UX design is a broad and inclusive field and every organization in the world is affected. Modern design sensibilities permeate many industries and sectors. Good UX design enhances profits, client and user retention, satisfaction, and loyalty. With expert UX designers a business can improve the quality, measurement, and usability of its goods and services. 

“It’s art if it can’t be explained. It’s fashion if no one asks for an explanation. It’s design if it doesn’t need explanation.” If we go by the words of Wouter Stokkel, then a great design is one that speaks for itself. ‘Aesthetic, understandable, usable, and sustainable.’ 

Grubhub is an online food delivery marketplace that connects over 33 million diners with their favorite food from local restaurants. The platform features more than 300,000 restaurant partners in over 4,000 U.S cities. 

 A strategic user experience has the potential to raise conversion rates by as much as 400%. That’s the power of a great UI/UX.

UI/UX has an immense contribution in making or breaking a business. That is why designers pay attention to every detail associated with the app design and craft them using the most innovative and human-centered approach.

User experience (UX) designers rely on a variety of research methods and analytics to understand what the end-user prefers in the design of a software solution or product. Ethnographic research is a tool with great potential that UX designers are finding to be extremely insightful in discovering user preferences and pain points regarding product design & development.

Most UI developers have traditionally relied on popular Javascript frameworks like Angular and React for building single-page applications. However, Blazor, a 2018 launched framework is creating a lot of buzz in the UI development market. It allows writing  client-side processes using C# and is slowly gathering mainstream interest.

According to popular UX statistics, people form their judgment on a website’s credibility purely on its aesthetics. In fact, 88% of the users are unlikely to get back to a website or any digital platform after a bad user experience.