Software Engineering Insights

In this day and age, creating a mobile app with a good user experience is no longer optional. If you want your app to succeed and your business to thrive, it’s important to optimize it to near-perfect levels. This will not only determine how many users visit your mobile app but will define their entire customer journey. Given this information, it’s necessary for you to know what trends to watch out for in 2021 so you can invest the proper time and energy into updating your app accordingly. 

We usually come across websites and apps that have a poor usability quotient. This is acknowledged through gaps in the UI/UX, such as font size, improper navigation, lightening or color contrast issues, incompatibility with a certain user agent, etc.

Whether for a signup flow or access to gated content, a form is one of the significant ways to set interaction between the user and the app. That is why, paying attention to the details while designing UI/UX of a form is imperative. This segment shares a list of do’s and don’ts for a mobile app form design.

“The utmost thing is the user experience, to have the most useful experience.”

Designers swear by the benefits of a modest UX design. And to come up with an app experience that engage users and drive conversions, they follow the latest principles of UX designing. But despite that, we find them musing over the low retention rate of the app due to unimpressive user experience.

A Search Box is one of the most powerful, yet an underestimated element of a mobile app. While it’s a simple textbox with an input field and submit button, it needs to be presented well to its users, for the fact that it’s used very often (especially in apps that are content-heavy).

Millennials, Gen X, and even the baby boomers are dependent upon the smartphones for their daily tasks. And as the number of mobile users rise, reaching them through apps have become one of the most followed trend amongst businesses.

Mobile phones are smart, ubiquitous, and surely an essential. From reacting to shopping whim or analyzing the market stats, they are complementing the everyday tasks, on the go.

The latest data shows that mobile digital media in the US is now significantly higher at 51% compared to the desktop (42%). Being a part of the mobile first era, building mobile-friendly websites is a must-have component to make the businesses reach the targeted audience in the most prominent manner.

In the initial phase of mobile app development, a lot of time and effort is spent to acquire users. The next phase involves holding-on to those hard-earned users, which indeed is a tough job to do. According to a research, an app loses 77% of its active users within first-three days of its installation, if they find it hard to comprehend its usability.