Software Engineering Insights

8 out of 10 Americans are online shoppers, reveals a study. And if we analyze the frequency of shoppers to buy online, it’s quite easy to predict that web stores and mobile apps are the most preferred mode to shop for favorites and essentials.

DevOps is a culture, a philosophy that is being practiced by many companies across the globe to increase productivity, reduce costs, and boost the overall revenue. It challenges the long withstanding beliefs, processes and assumptions and asks for a more collaborative and accountable way for software development.

With evolving technology and awareness about healthcare, mHealth apps have become a necessity than an option. If a research done by statista is to be believed, the number of downloads in health care, medical, and fitness apps have seen a steep rise from 1.7 billion to 3.2 billion. This clearly forecasts the fact that mHealth apps are being accepted, used, and trusted by users worldwide.

So, you have launched an app in the market that’s build on a tested concept, could let you gain a  massive user base, generate millions in revenue, and turn out to be a brand that users can trust.

However, after few months of the launch, everything seems to fall aside. Diminishing app installs, low retention rate and slowdown in aap's acceptance are concerning you.

You turned up the trumps initially, but your app is a dead duck now.

Google Home, Thermostat, FitBit, Smartlock, Coffee Pot!

All of these examples might seem different, but what puts them all into a single category is the Internet of Things (IoT). These everyday things and devices are connected to internet, are identified by other devices, and add up some kind of info to a database.

The difference between apps that make millions and the ones that never see a dime lies in the  fact that how well their developers and marketers understand their customers. With a million apps in the app stores, the need to understand user’s pressing points has never been so important than now.

Tap, drag, flick, spread! While many of us might not know these in-app gestures by name, though we use them daily while interacting with our mobile apps.

And considering that gestures have become an important UI feature, they too are evolving!

Let’s take example of iPhone 3D Touch and one of its applications called peek-and-pop. This feature allow users to sneak into the content when a light force touch is applied and making the touch a little harder will open it.

Success in business today requires real-time, mobile access to business opportunities. In the mobile first era, businesses having presence on mobile could improve the brand value, as their services/solutions reach the audience faster. While mobile compatible websites were and are the heart of search engines, mobile apps are certainly opening ways for convenient service access.

By 2018, the number of iPad users in the US is forecasted to reach 80.9 billion, suggests a study. Such high numbers vividly justify the increased call for iPad app development in the recent past.

The Apple App Store has over 1 million native apps for tablet devices. This certainly evince the fact that businesses are leaving no stone unturned to reach the potential customers and users via mobile devices (alongside smartphone and wearables).

Nothing we do is more important than hiring and developing people. At the end of the day, we bet on people, not on strategies. And that said so, choosing the right people for outsourcing IT services surely holds the crux of any business project.

With thousands of companies, freelancers, and agencies mushrooming in every corner, outsourcing has become a hyper-competitive industry. While freelancers have a cost-effective development model and certain technology expertise to offer; companies welcome large scale projects, have diverse skillset, and are open to innovation.