Software Engineering Insights

When consumers select a device, they also look for the aspect of human-touch in the apps that are part of the device. They would prefer to carry a device, which is packed with apps that will provide important services in an easy and convenient manner. Any app can offer personalized service only when it learns from how the consumer interacts with it. As the consumer keep engaging with the app, the app keeps improving its knowledge of what is important to the consumer and this enables it to give even more personalized service.

2015 was a great year for startups. The most inspiring and disruptive startups made their mark during the course of the year in the areas of food tech, hyperlocal logistics, healthcare and much else. Indications are that 2016 could be even more exciting year for startups. Why? Because the startups that have already been launched will start maturing in 2016, and also because there is news of several new startup themes that investors are excited about.

As recently as three or four years ago, most of us could not have guessed that someday we would be using apps to book a cab (Uber), find place to stay (AirBnB), or chat in real time with people in different parts of the world (WhatsApp, Skype, etc.).

Myntra took the bold decision to sell its wares only through its mobile app in May 2015, but now it is becoming increasingly clear that this app-only strategy has backfired. The company is now gearing up to roll out a mobile website, similar to Flipkart Lite and the recently introduced Snap-Lite (Snapdeal’s light mobile portal). Myntra is not alone is having a re-think over strategy, Flipkart too is backtracking. Does all this really mean that the app only strategy is a mistake?

When customers are discerning about the kind of products and services they require, it is important for apps to enter the niche areas where they can offer customized services. A recent study conducted by Dynatrace proves the point that users tend to look for specific features in their mobile apps: they want proactive and personally relevant information—they want services that are based on their location at any particular point of time.

Do you own a 4G handset yet! It seems that many users are warming up to 4G even before the 4G network is rolled out in their areas. A recent report from IDC shows that one out of three smartphones being shipped in India during the third quarter of 2015 are 4G enabled. So if the 4G network is working in a certain area, many users could be enjoying things like augmented reality navigation, “mobile wallets”, 3D simulated board games, and much else.

Because of its capacity to provide connectivity of much higher speed, 4G can be a complete game-changer when it comes to real-time gaming and movies. But what about e-commerce! What kind of new innovations can we expect in e-commerce sector with high-speed 4G connectivity now becoming a reality.

When you are using an app, it is often easy to be filled with the idea that something that operates out of the small screen of a smartphone must be quite easy to create, but the truth is that every successful app packs an immense amount of cutting edge technology, ingenuity and research.

The ubiquity of smartphones, which are packed with all kinds of innovative apps, is leading to social change in the behavior of the consumers. For accessing information and executing all kinds of tasks the consumers are increasingly depending on the app Eco system.

Brick and Mortar stores still continue to dominate retail sales, however the path to purchase is now greatly affected by mobile commerce. Shoppers no longer expect an omni-channel experience, they create one themselves. Consumers are now using mobile as a catalyst to drive them into stores where they complete the path to purchase.