Software Engineering Insights

Android Marshmallow is powering a wide range of devices and it is having a discernible impact on app development for Android platform. Marshmallow offers several new features for improving the quality of interactions that you have with your customers. But to take full advantage of the new Marshmallow ecosystem, you have to do much more than having a quick flip of the Target & Compile SDK to API 23. There are several new ideas in app development that you can bring to fruition by the optimal usage of Marshmallow features.

According to report from IDC, 82.8% of the mobile devices are running on Android, while iOS powers 13.9% of the devices. It may seem that Android is far ahead of iOS, but the truth is that the Apple devices, which run on iOS, are favoured by the premium consumers, the ones who have the real paying power.

The question of "which platform to build an app for first" has been a popular one for the past five years. Now with the rise of startups the questions has become even more pertinent and paramount.

While searching for relevant apps on Google, have you found yourself being surprised by the accurate result that you get! For instance, if you Google “Amazon” on the browser in your mobile phone, you will also get the link by which you can download the Amazon app—you will even have the option to open the app if you already have it.

Does your business need a mobile app! What are you doing to ensure that your app catches the attention of the potential customers who are already being deluged with all kinds of apps. Even if the customer downloads your app, it is not guaranteed that he will use it regularly. It is a challenge for app makers to inspire customers to use their app and to prevent uninstalls.

Every startup aspires to reach the point when the road to success becomes crystal clear and smooth. But just because you have gained clarity about the road that will lead to success, it does not mean that your startup will not face any more challenges.

Funding can be a challenge if you are an entrepreneur venturing into a new business. Many entrepreneurs try to pitch their idea to the VCs and Angel investors, but the problem is that for getting the funds you have to give up equity shares—and if you raise too much money, it may result in you no longer being in control of the startup that you conceptualized.

We are not saying that behind every brand there is a mobile app, because many of the brands were there first, but it is indeed a fact that today every brand has a mobile app. Global corporations and the small and medium scale enterprises have realized just how important a successful mobile app can be to their business. However, having a successful mobile app in today’s highly competitive environment is not an easy task.

Some enterprises are deeply dependent on outsourcing. But there are other enterprises, which thrive by limiting their outsourcing to a minor part of their overall IT operations, and they manage their core activities themselves. Then there are those enterprises, which don’t outsource at all, they achieve cost effectiveness and efficiency by doing everything in-house.

Before we begin, let us a take a walk down memory lane. Let us go back to 2008, the month of July. Apple launched its App store with a timid number of 500 apps, majority being gaming apps and music based apps. In the same year, Google launched its marketplace with a modest number of apps as well.