Software Engineering Insights

For tech leaders, building an MVP (Minimum Viable Product) isn’t just about getting a product to market quickly - it is about laying a foundation that can earn investor confidence. In the early stages of a product’s life, the MVP serves as both, a proof of concept and a strategic asset. It is the version of your product that must validate your assumptions, solve a real problem for a defined audience and demonstrate clear potential to scale.

Standing out in the e-commerce industry isn’t just about offering more products - it is about offering the right products to the right people. From personalized product recommendations to targeted email campaigns and dynamic website content, these efforts are all done to make the shopper feel understood and valued.

APIs - Application Programming Interfaces have always been the backbone of modern software. They are the bridges that let apps communicate with each other which makes everything from mobile payments to social media integrations possible. Over the years, APIs have evolved from simple REST designs to more flexible models like GraphQL. But as our need for instant communication and scalability grows, a new player has taken the spotlight: Event-driven APIs.

The rising implementation of AI into applications has increased the demand for robust and user-friendly AI APIs. These APIs act as the bridge between complex AI models such as LLMs and the developers building the next generation of applications. As AI continues to permeate multiple industries - the requirement for smooth AI integration is becoming important. AI APIs allow businesses to leverage the power of AI without the need for deep technical expertise, enabling a wide range of users to tap into advanced AI capabilities quickly and efficiently.

Legacy systems carry years of business value but maintaining them often feels like an uphill battle. Generative AI is changing how we approach these systems -  providing a smarter and faster way to modernize and reimagine their potential. By automating tedious processes, generating optimized code, and enhancing user experiences, Generative AI makes it possible to future-proof systems without starting from scratch. 

Augmented Reality (AR) is the buzzword of tech industry today. The idea of taking digital or computer generated information (audio, video, images, touch, or haptic sensation) and then overlaying them to the real environment has been accepted enthusiastically. While AR can augment all five senses, but its present use cases are mostly visual.

As we enter 2025, the role of restaurant apps has evolved far beyond basic ordering. Today, the best apps create an immersive and interactive experience, meeting diners' expectations for convenience, personalization, and innovation. These apps are reshaping how customers interact with their favorite restaurants from streamlined reservations to dynamic menus and AI-driven recommendations.

Ensuring a user-friendly experience is essential nowadays; it's not a choice anymore. But how can you make sure that your app provides the best experience for your users? This is where a UX audit comes into play. 

Choosing the right approach for data exchange can be an essential decision that can shape how efficient and successful your digital product becomes. Two of the top choices out there are GraphQL & REST APIs each with its pros and cons. For tech leaders, understanding the differences between these two isn’t just a technical detail - it’s a strategic decision that can impact your product’s performance and overall user experience.

Checkout is the most crucial stage in a user journey on an e-commerce platform. Steps such as filling out details, verifying items, and making the final purchase decision, demand a lot more thought process than any other stage in the journey.

Any friction point such as additional form fields, login requests, slow loading speed, etc. on the checkout page can throw off the user’s intent to buy the product or push them to rethink their buying decision leading to a loss in conversion & sales.