Software Engineering Insights

Ensuring a user-friendly experience is essential nowadays; it's not a choice anymore. But how can you make sure that your app provides the best experience for your users? This is where a UX audit comes into play. 

Choosing the right approach for data exchange can be an essential decision that can shape how efficient and successful your digital product becomes. Two of the top choices out there are GraphQL & REST APIs each with its pros and cons. For tech leaders, understanding the differences between these two isn’t just a technical detail - it’s a strategic decision that can impact your product’s performance and overall user experience.

Checkout is the most crucial stage in a user journey on an e-commerce platform. Steps such as filling out details, verifying items, and making the final purchase decision, demand a lot more thought process than any other stage in the journey.

Any friction point such as additional form fields, login requests, slow loading speed, etc. on the checkout page can throw off the user’s intent to buy the product or push them to rethink their buying decision leading to a loss in conversion & sales.

Research suggests that the average attention span of humans is less than 8 seconds. Hence, it becomes crucial for product companies to cut through the digital noise and craft experiences that are fresh, inspiring, and engaging for their users. 

Product designers must stay on top of the latest technological trends in UI/UX design such as minimalism, scrollytelling, neomorphism, etc. This way you can drive meaningful digital experiences while keeping your users hooked.

Let’s explore some of the most talked about UI/UX trends of 2024 in the blog today and deep dive into how you can make the most of them. Also, get a peek into what’s more to come in the future of design.

Algorithmic websites have become the driving force behind immersive and personalized shopping experiences. Imagine your last online shopping spree: the tailored recommendations, targeted ads, and seamless search results that you saw, weren’t just coincidences—they were the products of sophisticated algorithms at work. These algorithms are the brain behind how algorithmic websites work.

Wondering what are algorithmic websites? Simply put, these are websites that use complex algorithms to deliver personalized recommendations and content to users. 

The era of carrying bulky wallets stuffed with various cards, receipts, and cash has completely faded. We've entered a new era of financial transactions, where the demand for contactless payments has skyrocketed. This shift from cash to digital payment options eventually has led to increased downloads for peer-to-peer (P2P) payment apps such as Venmo, Paytm, and Google Pay.

Whether it's shopping, job interviews, education, or payments, more and more people are making the switch to the virtual sphere. And it makes sense - doing things digitally is not only cost-effective but also faster. For instance, these instant payment services; when it comes to paying, why bother with cash when you can just click a few buttons and be done?

The evolution of React Native technology is quite fascinating. What started as Facebook’s internal Hackathon project in 2013 is now one of the trending frameworks for Android and iOS mobile app development. In March 2015, Facebook, in its F8 conference announced the availability of React Native on Github. And now, developers are making the most of modern web techniques on mobile.

User experience (UX) has always been the element of precedence in a mobile app. A lot of efforts are put in to refine usability of an app and all of it starts with the login screen design. 

Cross-platform development toolkits are winning over the developers’ community. Reusable blocks of UI, reactive performance, code usability on multiple platforms are some of the reasons why these cross-platform app development frameworks are gaining ground. One such sought-after framework for mobile app development is Flutter by Google.