Software Engineering Insights

With such information overload in the digital era, holding the attention of the users can feel like an uphill battle for many brands. As your customers move through endless streams of content right at their fingertips, getting your product to stand out is becoming harder by the minute. 

Enter scrollytelling - a dynamic way to keep your audience engaged with your brand through moving text and design elements that appear, disappear, or transition with each scroll. Readers don’t have to click or press anything to move ahead on the page. All they need to do is ‘scroll’.

The idea of scrollytelling or applying interactive elements of design to content can breathe instant life into your project, website, landing pages, etc. 

Let’s take a deep dive into what scrollytelling is, why it matters, its benefits, and how can brands tell immersive stories with designs.

Checkout is the most crucial stage in a user journey on an e-commerce platform. Steps such as filling out details, verifying items, and making the final purchase decision, demand a lot more thought process than any other stage in the journey.

Any friction point such as additional form fields, login requests, slow loading speed, etc. on the checkout page can throw off the user’s intent to buy the product or push them to rethink their buying decision leading to a loss in conversion & sales.

According to a recent report by Fortune Business Insights, the global SoftPoS market was valued at USD 293.6 million in 2023. The market is projected to reach USD 1,457.1 million by 2032, exhibiting a CAGR of 19.5% during the forecast period (2024-2032). This surge shows how quickly businesses are adopting SoftPOS to stay ahead.

By the late 1980s and early 1990s, electronic POS systems emerged, integrating inventory management and sales tracking capabilities. Fast forward to today; we see an array of advanced solutions designed to cater to various industries - from retail to hospitality. But what drove this evolution? The answer lies in consumer behavior and technological advancements. Businesses needed efficient ways to process payments without compromising on customer experience or security. 

Agentic AI are AI systems that possess a certain level of autonomy, enabling them to make decisions, learn from experiences, and interact with their environment independently.

Modern-day users are incredibly demanding. They expect seamless, fast and highly personalized interactions at every touchpoint. On the other hand, brands are striving to meet these demands by creating experiences that are not only engaging and customized but also cost-effective. 

Research suggests that the average attention span of humans is less than 8 seconds. Hence, it becomes crucial for product companies to cut through the digital noise and craft experiences that are fresh, inspiring, and engaging for their users. 

Product designers must stay on top of the latest technological trends in UI/UX design such as minimalism, scrollytelling, neomorphism, etc. This way you can drive meaningful digital experiences while keeping your users hooked.

Let’s explore some of the most talked about UI/UX trends of 2024 in the blog today and deep dive into how you can make the most of them. Also, get a peek into what’s more to come in the future of design.

Imagine trying to solve a jigsaw puzzle without all the pieces. Won’t be possible, right? While you might be able to make some progress, you won’t be able to finish. Synthetic data is like having all the pieces of the AI puzzle with you -  right at your fingertips. It lets you build and fine-tune your models minus the real-world data limitations. Think of it as a flexible way to train your algorithms with vast amounts of artificial data that closely resembles the real one. Plus, it also helps you sidestep privacy challenges, security risks, and high costs that come with getting access to real-world data. 

Developing software that satisfies user demands and excels in a market requires more than just technical expertise; it calls for a thorough understanding of user requirements and market trends which is where product discovery frameworks come into the picture.

Businesses today often come across the challenge of picking the most appropriate architectural approach for their applications. Although microservices are known for their scalability and flexibility, modular monolith is stepping up as a great option for organizations seeking to balance between manageability and complexity.

The user experience (UX) plays a key role in determining the success of a digital product and can either elevate it or lead to its downfall. A substantial aspect of UX design revolves around the interaction between users and interfaces; however, there exists a hidden layer that is equally impactful - the subconscious layer.