Software Engineering Insights

Gen Z’s shopping habits are driving a major shift in retail, and for tech leaders, the focus is on how to meet their expectations for speed and personalization. AI in visual search is quickly becoming the preferred tool with the majority of Gen Z favoring it over text-based searches. They want quick results, where a single photo can lead them directly to the products they’re after. AI-powered styling takes it a step further by analyzing personal preferences and delivering real-time suggestions that align with each shopper’s unique taste. These tools don’t just cater to Gen Z’s desire for instant gratification - they create new opportunities for brands to understand and engage with their audience more deeply. 

Choosing the right approach for data exchange can be an essential decision that can shape how efficient and successful your digital product becomes. Two of the top choices out there are GraphQL & REST APIs each with its pros and cons. For tech leaders, understanding the differences between these two isn’t just a technical detail - it’s a strategic decision that can impact your product’s performance and overall user experience.

Imagine having a replica of your car - a digital twin that can carry out all the functions of your actual car. This computerized model enables you to virtually drive your vehicle, explore its workings and even test out repairs or enhancements, all conveniently from your computer or mobile device. By experimenting with this twin, you can discover the methods to maintain your car, enhance its performance and identify potential issues before they escalate into real concerns. This digital companion acts as a tool that empowers you to oversee and upkeep your vehicle. Essentially a digital twin resembles owning a virtual version of your car that presents opportunities to enhance both your driving experience as well as vehicle maintenance.

How much does it cost to build a healthcare marketplace like Zocdoc? What are the must-have features and functionalities to build an app like Zocdoc? Which technology is best suited for developing an appointment booking app like Zocdoc?

With such information overload in the digital era, holding the attention of the users can feel like an uphill battle for many brands. As your customers move through endless streams of content right at their fingertips, getting your product to stand out is becoming harder by the minute. 

Enter scrollytelling - a dynamic way to keep your audience engaged with your brand through moving text and design elements that appear, disappear, or transition with each scroll. Readers don’t have to click or press anything to move ahead on the page. All they need to do is ‘scroll’.

The idea of scrollytelling or applying interactive elements of design to content can breathe instant life into your project, website, landing pages, etc. 

Let’s take a deep dive into what scrollytelling is, why it matters, its benefits, and how can brands tell immersive stories with designs.

Checkout is the most crucial stage in a user journey on an e-commerce platform. Steps such as filling out details, verifying items, and making the final purchase decision, demand a lot more thought process than any other stage in the journey.

Any friction point such as additional form fields, login requests, slow loading speed, etc. on the checkout page can throw off the user’s intent to buy the product or push them to rethink their buying decision leading to a loss in conversion & sales.

According to a recent report by Fortune Business Insights, the global SoftPoS market was valued at USD 293.6 million in 2023. The market is projected to reach USD 1,457.1 million by 2032, exhibiting a CAGR of 19.5% during the forecast period (2024-2032). This surge shows how quickly businesses are adopting SoftPOS to stay ahead.

By the late 1980s and early 1990s, electronic POS systems emerged, integrating inventory management and sales tracking capabilities. Fast forward to today; we see an array of advanced solutions designed to cater to various industries - from retail to hospitality. But what drove this evolution? The answer lies in consumer behavior and technological advancements. Businesses needed efficient ways to process payments without compromising on customer experience or security. 

Agentic AI are AI systems that possess a certain level of autonomy, enabling them to make decisions, learn from experiences, and interact with their environment independently.

Modern-day users are incredibly demanding. They expect seamless, fast and highly personalized interactions at every touchpoint. On the other hand, brands are striving to meet these demands by creating experiences that are not only engaging and customized but also cost-effective. 

Research suggests that the average attention span of humans is less than 8 seconds. Hence, it becomes crucial for product companies to cut through the digital noise and craft experiences that are fresh, inspiring, and engaging for their users. 

Product designers must stay on top of the latest technological trends in UI/UX design such as minimalism, scrollytelling, neomorphism, etc. This way you can drive meaningful digital experiences while keeping your users hooked.

Let’s explore some of the most talked about UI/UX trends of 2024 in the blog today and deep dive into how you can make the most of them. Also, get a peek into what’s more to come in the future of design.