With thousands of online stores at our fingertips - one of the biggest challenges for eCommerce businesses is customer loyalty. According to HubSpot research, the probability of selling to an existing customer is 60-70%, compared to merely 5-20% for a new one. So, how do you turn one-time buyers into lifetime customers?
The answer lies in a well-crafted loyalty program - these programs have grown from simple point-collection systems into exciting engagement engines that drive billions in revenue.