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Software Engineering Insights

Black Box AI: What is it and Why Should You Know?

By Rashi Chandra on Apr 30, 2025 6:02:36 PM

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AI has become the backbone of innovation across industries, but not all AI systems are created with full transparency. Black Box AI is one of the most talked-about and often controversial concepts in this space but what is Black Box AI? 

Black Box AI refers to AI models whose internal workings are either too complex to understand or are hidden, which makes it difficult to explain how they arrive at specific outputs or decisions. Unlike traditional algorithms, where cause and effect can be clearly traced, Black Box AI operates behind a veil of complexity, often using deep learning models with millions of parameters.

Topics: Artificial Intelligence
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How to Build an MVP That Attracts Funding

By Rashi Chandra on Apr 25, 2025 5:02:21 PM

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For tech leaders, building an MVP (Minimum Viable Product) isn’t just about getting a product to market quickly - it is about laying a foundation that can earn investor confidence. In the early stages of a product’s life, the MVP serves as both, a proof of concept and a strategic asset. It is the version of your product that must validate your assumptions, solve a real problem for a defined audience and demonstrate clear potential to scale.

Topics: StartUps Software Development Mobile App Development
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15 E-Commerce Personalization Strategies for Higher Conversion Rates

By Rashi Chandra on Apr 15, 2025 1:00:00 PM

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Standing out in the e-commerce industry isn’t just about offering more products - it is about offering the right products to the right people. From personalized product recommendations to targeted email campaigns and dynamic website content, these efforts are all done to make the shopper feel understood and valued.

Topics: Digital Commerce Web Development Mobile App Development
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Top 20 Websites Built with Next.js | Why Top Brands Choose It?

By Rashi Chandra on Apr 7, 2025 12:41:08 PM

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A website’s search visibility, scalability and speed can make or break a business. A slow website drives visitors away, limited scalability restricts growth and poor SEO keeps you hidden from potential customers. Businesses need a web solution that delivers speed, flexibility and seamless user experiences - all without compromise.

Topics: Javascript Software Development
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Next.js for E-Commerce Websites: A Must-Have for Modern Online Retailers

By Rashi Chandra on Mar 31, 2025 10:29:44 AM

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E-commerce success isn’t just about great products - it’s about speed, discoverability, and seamless user experience. Shoppers expect instant page loads, frictionless navigation, and personalized interactions, and anything less can drive them straight to a competitor. This is why more businesses are turning to Next.js, a framework that’s redefining how online stores operate.

Topics: Javascript Digital Commerce
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All You Need To Know About Event-driven APIs

By Rashi Chandra on Mar 24, 2025 12:30:00 PM

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APIs - Application Programming Interfaces have always been the backbone of modern software. They are the bridges that let apps communicate with each other which makes everything from mobile payments to social media integrations possible. Over the years, APIs have evolved from simple REST designs to more flexible models like GraphQL. But as our need for instant communication and scalability grows, a new player has taken the spotlight: Event-driven APIs.

Topics: Software Development Mobile App Development Technology
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ReactJS vs NextJS: Choosing the Right Framework for Your Application

By Rashi Chandra on Mar 12, 2025 10:00:00 AM

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JavaScript frameworks have made web development easier by providing tools to build fast and dynamic applications. Among the vast ecosystem of frameworks and libraries - React.js and Next.js stand out as two of the most popular choices. 

React.js is a UI library for building interactive interfaces while Next.js extends React with additional features such as server-side rendering and static site generation. Choosing the right framework for your project is important as it impacts the performance and development speed of the project.

Topics: Javascript Web Development Technology
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All You Need To Know About Vision Language Models

By Rashi Chandra on Mar 3, 2025 2:00:00 PM

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Artificial Intelligence has made remarkable progress in processing visual and textual data separately, but real-world scenarios require a combined understanding of both. This is where Vision Language Models (VLMs) come into play. VLMs are AI systems designed to process and understand both visual and textual information simultaneously, enabling them to interpret images in context with language and vice versa. 

Topics: Artificial Intelligence Technology
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Developing an E-commerce Loyalty Program That Works

By Rashi Chandra on Feb 17, 2025 1:40:40 PM

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With thousands of online stores at our fingertips - one of the biggest challenges for eCommerce businesses is customer loyalty. According to HubSpot research, the probability of selling to an existing customer is 60-70%, compared to merely 5-20% for a new one. So, how do you turn one-time buyers into lifetime customers? 

The answer lies in a well-crafted loyalty program - these programs have grown from simple point-collection systems into exciting engagement engines that drive billions in revenue.

Topics: Digital Commerce
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13 Top Trends in the Tech Industry for 2025

By Rashi Chandra on Feb 13, 2025 2:10:45 PM

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The tech industry is on the cusp of breakthroughs that will reshape how we do business. For tech leaders, staying ahead of these trends is important to maintain a competitive edge & drive innovation. 

Topics: Artificial Intelligence Business Intelligence Technology
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