--- title: Moving Beyond Number of Downloads to Mobile App KPIs for Success description: Mobile app KPIs align the success rate of an app in accordance to its performance. You must check out these app KPIs before and after rolling out the app in market. image: https://insights.daffodilsw.com/hubfs/Archna/number-of-%20downloads-to-app-kpis.jpg --- [![daffodil-logo](https://insights.daffodilsw.com/hs-fs/hubfs/Deffodil-2026/Images/Global/daffodil-logo.webp?width=126&height=39&name=daffodil-logo.webp "daffodil-logo")](https://www.daffodilsw.com/) ![Toggler](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/toggler.svg) [![daffodil-logo-black](https://insights.daffodilsw.com/hs-fs/hubfs/Deffodil-2026/Images/Global/menu/daffodil-logo-black.png?width=140&height=43&name=daffodil-logo-black.png "daffodil-logo-black")](https://www.daffodilsw.com/) [![daffodil-logo](https://insights.daffodilsw.com/hs-fs/hubfs/Deffodil-2026/Images/Global/daffodil-logo.webp?width=126&height=39&name=daffodil-logo.webp "daffodil-logo")](https://www.daffodilsw.com/) - Services - Consulting - Design - Software Development - AI/ML Solutions - Software Testing and QA - Software Maintenance and Support - Marketing - Team Augmentation [![Software-Consulting-1](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Software-Consulting-1.svg) Software Consulting End-to-end software consulting services for web, mobile, and cloud-based solutions](https://www.daffodilsw.com/software-consulting-services) [![Layer_x0020_1-1](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Layer_x0020_1-1.svg) Cloud Consulting Architect and optimize cloud-native solutions that enhance agility, resilience, and cost efficiency.](https://www.daffodilsw.com/cloud-consulting-services) [![Legacy-System-Modernization](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Legacy-System-Modernization.svg) Legacy System Modernization Modernize legacy systems into secure, scalable, and future-ready digital platforms.](https://www.daffodilsw.com/legacy-software-modernization-services) [![Security-Compliance-Advisory](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Security-Compliance-Advisory.svg) Security & Compliance Advisory Strengthen your technology landscape by embedding security and compliance into every layer.](https://www.daffodilsw.com/application-security-consulting) [![AI-Strategy-Consulting](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/AI-Strategy-Consulting.svg) AI Strategy Consulting Unlock business value by defining and implementing a clear, results-driven AI roadmap.](https://www.daffodilsw.com/ai-consulting-services) [![UX-Design](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/UX-Design.svg) UI/UX Design Design intuitive, user-centric interfaces that elevate engagement and drive measurable outcomes.](https://www.daffodilsw.com/ui-ux-design-services) [![Vector-1](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Vector-1.svg) Discovery & MVP Planning Validate product ideas and define a focused MVP roadmap that accelerates time to market.](https://www.daffodilsw.com/product-discovery-services) [![Product-Experience-Design](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Product-Experience-Design.svg) Product Experience Design Craft seamless end-to-end product experiences that align user needs with business goals.](https://www.daffodilsw.com/experience-design-services) [![Custom-Web-App-Development](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Custom-Web-App-Development.svg) Web Application Development Build scalable, high-performance web applications tailored to your unique business workflows.](https://www.daffodilsw.com/web-application-development-company) [![Mobile-App-Development](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Mobile-App-Development.svg) Mobile App Development Develop intuitive, feature-rich mobile apps that deliver seamless experiences across devices.](https://www.daffodilsw.com/mobile-app-development-company) [![SaaS-Platform-Development](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/SaaS-Platform-Development.svg) SaaS & Platform Development Engineer robust, extensible platforms that support growth, integrations, and evolving business needs.](https://www.daffodilsw.com/digital-platform-development) [![API-Integrations](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/API-Integrations.svg) API Development & Integrations Connect systems and streamline operations by designing secure, reliable APIs and integrations.](https://www.daffodilsw.com/custom-api-development-services) [![Cloud-Services](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Cloud-Services.svg) Cloud Services Enable agility and resilience by migrating, managing, and optimizing your cloud infrastructure.](https://www.daffodilsw.com/managed-cloud-services) [![Group](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Group.svg) Cloud-Native Applications Create resilient, scalable cloud-native applications built for performance and rapid innovation.](https://www.daffodilsw.com/services/cloud-native-development) [![DevOps](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/DevOps.svg) DevOps Services Accelerate releases and improve reliability by implementing automated, scalable DevOps practices.](https://www.daffodilsw.com/devops-services) [![Agentic-AI-1](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Agentic-AI-1.svg) Data & ML Engineering Design and operationalize scalable data pipelines and ML systems that power intelligent decision-making.](https://www.daffodilsw.com/data-engineering-services) [![Data-ML-Engineering](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Data-ML-Engineering.svg) GenAI & LLM Solutions Develop generative AI and LLM-powered applications that automate workflows and enhance human productivity.](https://www.daffodilsw.com/generative-ai-services-and-solutions) [![Conversational-AI](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Conversational-AI.svg) Conversational AI Solutions Create intelligent conversational systems that deliver natural, context-aware customer interactions.](https://www.daffodilsw.com/conversational-ai-solutions) [![Agentic-AI-1](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Agentic-AI-1.svg) Agentic AI Solutions Deploy autonomous AI agents that reason, plan, and execute complex tasks across systems.](https://www.daffodilsw.com/ai-agent-development-company) [![Computer-vision-solutions](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Computer-vision-solutions.svg) Computer Vision solutions Implement computer vision systems that extract real-time insights from images and video streams.](https://www.daffodilsw.com/ai/computer-vision-services) [![Manual-Automation-Testing](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Manual-Automation-Testing.svg) Automation Testing Execute comprehensive manual and automated testing to accelerate releases without compromising reliability.](https://www.daffodilsw.com/software-testing/automation-testing-services) [![Security](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Security.svg) VAPT Testing Optimize system performance by identifying bottlenecks and validating stability under peak loads.](https://www.daffodilsw.com/vulnerability-assessment-and-penetration-testing-services) [![Performance-Load-Testing](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Performance-Load-Testing.svg) Performance Testing Identify vulnerabilities and strengthen defenses through rigorous security testing and risk assessment.](https://www.daffodilsw.com/software-testing/performance-testing-services) [![API-Integrations](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/API-Integrations.svg) API Testing Validate APIs for reliability, performance, and security to ensure seamless communication between systems and applications.](https://www.daffodilsw.com/software-testing/api-testing-services) [![Application-Maintenance](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Application-Maintenance.svg) Software Maintenance and Support Ensure stability and continuous improvement through proactive monitoring, maintenance, and ongoing application support.](https://www.daffodilsw.com/software-maintenance-and-support-services) [![Feature-Enhancements](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Feature-Enhancements.svg) Application Modernzation Transform legacy applications into scalable, cloud-ready systems built for performance and agility.](https://www.daffodilsw.com/application-modernization-services) [![Managed-Cloud-Services](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Managed-Cloud-Services.svg) Cloud Migration Migrate applications and infrastructure to the cloud with minimal disruption and optimized performance.](https://www.daffodilsw.com/cloud-migration-services) [![Performance-Marketing](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Performance-Marketing.svg) Performance Marketing Drive measurable growth by running data-driven campaigns optimized for conversions, CAC, and ROI.](https://www.daffodilsw.com/performance-marketing-services) [![SEO](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/SEO.svg) SEO Services Improve organic visibility and rankings by optimizing your content, technical SEO, and search authority.](https://www.daffodilsw.com/search-engine-marketing-services) [![AIO](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/AIO.svg) App Store Optimization Improve app visibility and downloads by optimizing listings, keywords, and conversion elements across app stores.](https://www.daffodilsw.com/app-store-optimization-aso-services) [![Analytics-Graph-Browser-Statistics-Online](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Analytics-Graph-Browser-Statistics-Online.svg) Data Enrichment Enhance your datasets with accurate, actionable insights that improve targeting, personalization, and decision-making.](https://www.daffodilsw.com/data-enrichment-services) [![Group-1](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Group-1.svg) Hire Dedicated Developers Extend your team with skilled dedicated developers who align with your goals, workflows, and delivery timelines.](https://www.daffodilsw.com/hire-dedicated-developers) [![Offshore-Development-Center](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Offshore-Development-Center.svg) Offshore Development Center Set up a scalable offshore development center to accelerate product delivery while optimizing costs and operational efficiency.](https://www.daffodilsw.com/offshore-development-company) - Industries - Healthcare - Software & Technology - Fintech - Digital Commerce - Travel & Transportation - Media and Entertainment - Banking Sector - Food & Beverages [![EHR-development](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/EHR-development.svg) Healthcare Software Development Build secure, compliant healthcare solutions that improve patient outcomes and streamline operations.](https://www.daffodilsw.com/healthcare-software-development-services) [![Custom-Healthcare-solutions](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Custom-Healthcare-solutions.svg) Healthcare Apps Development Tailored healthcare apps built around your workflows, patients, and care delivery goals.](https://www.daffodilsw.com/healthcare-app-development-company) [![Telemedicine-app-development](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Telemedicine-app-development.svg) Telemedicine App Development Secure virtual care platforms that connect patients and providers anytime, anywhere.](https://www.daffodilsw.com/telemedicine-app-development) [![EHR-development](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/EHR-development.svg) EMR/EHR Development Intelligent EMR/EHR systems that streamline clinical workflows and improve care coordination.](https://www.daffodilsw.com/healthcare/emr-ehr-software-development) [![Patient-Engagement-solutions](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Patient-Engagement-solutions.svg) Patient Engagement Solutions Digital experiences that keep patients informed, connected, and actively engaged in their care journey.](https://www.daffodilsw.com/healthcare-software-development-company/patient-engagement-software) [![RPM](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/RPM.svg) RPM Solutions Remote patient monitoring solutions that enable proactive care beyond hospital walls.](https://www.daffodilsw.com/remote-patient-monitoring-solutions) [![Home-Care-Software-Development](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Home-Care-Software-Development.svg) Home Care Software Development Smart home healthcare platforms that simplify caregiving, scheduling, and patient management.](https://www.daffodilsw.com/patient-engagement-software/home-care-software) [![AI-based-Healthcare-Solutions](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/AI-based-Healthcare-Solutions.svg) AI-Based Healthcare Solutions AI-powered healthcare solutions that automate operations, enhance diagnostics, and improve patient outcomes.](https://www.daffodilsw.com/ai-solutions-for-healthcare) [![SaaS-Product-Development](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/SaaS-Product-Development.svg) SaaS Product Development Scalable SaaS products engineered for rapid growth, seamless user experiences, and recurring revenue.](https://www.daffodilsw.com/saas-development-services) [![Software-Modernization](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Software-Modernization.svg) Software Modernization Modernize legacy systems with cloud-native architectures, better performance, and future-ready technology.](https://www.daffodilsw.com/application-modernization-services) [![Offshore-Development-Center-1](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Offshore-Development-Center-1.svg) Offshore Development Center Build a high-performing offshore development team that works as a seamless extension of your business.](https://www.daffodilsw.com/offshore-development-company) [![Hire-dedicated-developers](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Hire-dedicated-developers.svg) Hire Software Developers Access skilled developers on demand to accelerate product delivery and scale engineering capacity.](https://www.daffodilsw.com/hire-software-developers) [![CTO](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/CTO.svg) CTO as a Service Get strategic technology leadership and product direction without the cost of a full-time CTO.](https://www.daffodilsw.com/cto-as-a-service) [![POS-Solutions](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/POS-Solutions.svg) POS Solutions Intelligent POS solutions that streamline billing, inventory, and customer experiences across retail operations.](https://www.daffodilsw.com/pos-software-development) [![Custom-Accounting-Solutions](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Custom-Accounting-Solutions.svg) Custom Accounting Solutions Tailor-made accounting software designed to simplify financial operations and improve business visibility.](https://www.daffodilsw.com/finance/accounting-software-development) [![Stock-Trading-Platforms](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Stock-Trading-Platforms.svg) Stock Trading Platforms High-performance trading platforms built for secure, real-time, and seamless stock market transactions.](https://www.daffodilsw.com/banking/custom-trading-applications) [![Gold-Trading-Platforms](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Gold-Trading-Platforms.svg) Gold Trading Platforms Robust digital platforms for secure gold trading, portfolio management, and real-time market insights.](https://www.daffodilsw.com/case-study/developing-digital-gold-trading-platform) [![Insurtech-Solutions](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Insurtech-Solutions.svg) Insurtech Solutions Innovative insurance technology solutions that automate processes and enhance customer experiences.](https://www.daffodilsw.com/fintech/insurance-software-development) [![eCommerce-app-development](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/eCommerce-app-development.svg) eCommerce App Development Feature-rich eCommerce apps designed to deliver seamless shopping experiences across devices.](https://www.daffodilsw.com/ecommerce-app-development) [![D2C-commerce-solutions](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/D2C-commerce-solutions.svg) D2C Commerce Solutions Direct-to-consumer commerce platforms that help brands drive engagement, loyalty, and sales growth.](https://www.daffodilsw.com/d2c-ecommerce-solutions) [![Marketplace-development](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Marketplace-development.svg) Marketplace Development Scalable multi-vendor marketplace platforms built for smooth transactions and business expansion.](https://www.daffodilsw.com/ecommerce-marketplace-development) [![Retail-software-solutions](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Retail-software-solutions.svg) Retail Software Solutions End-to-end retail software solutions that optimize operations, inventory, and customer experiences.](https://www.daffodilsw.com/retail-software-development) [![Logistics-Software-development](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Logistics-Software-development.svg) Travel Application Development Custom travel applications that simplify bookings, itineraries, and customer experiences.](https://www.daffodilsw.com/travel-application-development-services) [![Fleet-Asset-Management-Systems](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Fleet-Asset-Management-Systems.svg) Fleet & Asset Management Systems Smart fleet and asset management systems that improve tracking, utilization, and operational efficiency](https://www.daffodilsw.com/enterprise-asset-management-software-development) [![Ticketing-Fare-Management](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Ticketing-Fare-Management.svg) Ticketing & Fare Management Digital ticketing and fare management solutions built for seamless payments and transit operations.](https://www.daffodilsw.com/case-study/smart-eticketing-system-for-public-transport-chalo) [![OTT-Platform-Development](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/OTT-Platform-Development.svg) OTT Platform Development Build feature-rich OTT platforms that deliver seamless video streaming experiences across web, mobile, and smart devices.](https://www.daffodilsw.com/ott-application-development/) [![Live-Streaming-Applications](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Live-Streaming-Applications.svg) Live Streaming Applications Develop scalable live streaming applications with real-time broadcasting, low latency, and interactive user experiences.](https://www.daffodilsw.com/ott-applications/video-streaming-solution-development) [![Custom-CRM-Software-1](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Custom-CRM-Software-1.svg) CMS Solutions Create flexible, user-friendly CMS solutions that simplify content management and support seamless digital experiences.](https://www.daffodilsw.com/cms-development-services) [![CORE-Banking-Software](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/CORE-Banking-Software.svg) CORE Banking Software Develop secure, scalable core banking software that streamlines financial operations and enhances customer experiences.](https://www.daffodilsw.com/banking/custom-core-banking-solutions) [![Cloud-Banking-Software](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Cloud-Banking-Software.svg) Cloud Banking Software Build cloud-based banking solutions that improve agility, scalability, and operational efficiency for modern financial institutions.](https://www.daffodilsw.com/banking/cloud-banking-solutions) [![Loan-Management-Software](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Loan-Management-Software.svg) Loan Management Software Create intelligent loan management software to automate lending workflows, improve compliance, and accelerate loan processing.](https://www.daffodilsw.com/banking/loan-servicing-management-solutions) [![Inventory-Management-Systems](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Inventory-Management-Systems.svg) Inventory Management Systems Build intelligent inventory management systems that optimize stock control, streamline operations, and reduce inefficiencies.](https://www.daffodilsw.com/custom-inventory-management-software) [![POS-Systems](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/POS-Systems.svg) POS Systems Develop reliable POS systems that simplify transactions, improve customer experiences, and support business growth.](https://www.daffodilsw.com/pos-software-development) [![Restaurant-Management-Software](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Restaurant-Management-Software.svg) Restaurant Management Software Create comprehensive restaurant management software to streamline orders, inventory, billing, and daily operations.](https://www.daffodilsw.com/restaurant-app-development-company) [![Custom-CRM-Software-1](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Custom-CRM-Software-1.svg) Custom CRM Software Design custom CRM software tailored to your workflows to improve customer engagement, sales tracking, and business efficiency.](https://www.daffodilsw.com/custom-crm-development-services) - [Client Success](https://www.daffodilsw.com/case-studies/) - Discover Daffodil [![About-Us](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/About-Us.svg) About US Discover who we are, what we build, and the values that drive our innovation journey.](https://www.daffodilsw.com/about) [![Partnership](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Partnership.svg) Partnerships Collaborate with us to create scalable technology solutions and shared business success.](https://www.daffodilsw.com/partners) [![Career-Culture](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Career-Culture.svg) Career & Culture Build your future with a team passionate about technology, innovation, and growth.](https://www.daffodilsw.com/career) [![layer1](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/layer1.svg) Leadership Meet the leaders shaping our vision, culture, and technology-driven growth](https://www.daffodilsw.com/leadership) [![Podcasts](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Podcasts.svg) Podcasts Explore conversations on technology, innovation, business trends, and digital transformation.](https://www.daffodilsw.com/tech-podcast) [![Insight-Blogs](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/Insight-Blogs.svg) Insights Blog Insights, trends, and expert perspectives from the world of technology and software engineering.](https://insights.daffodilsw.com/blog?_gl=1*10j6t2m*_gcl_au*MTM3ODg3ODU1OC4xNzgwOTExODA3*_ga*MTYwODQzMzE1LjE3ODA5MTE4MDc.*_ga_7SWNGM036V*czE3ODA5MTE4MDckbzEkZzEkdDE3ODA5MTkzNjQkajU3JGwwJGgw) [![CSR](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/menu/CSR.svg) Corporate Social Responsibility Driving meaningful social impact through responsible initiatives and community-focused programs.](https://www.daffodilsw.com/corporate-social-responsibility) ## Services ## Industries [Client Success](https://www.daffodilsw.com/case-studies/) ## Discover Daffodil ![Close](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/close.svg) [Get in Touch](https://www.daffodilsw.com/landing/software-development-estimate) ![resources-bg.jpg](https://dl.dropboxusercontent.com/s/48s7u7wisxwbso5/sf-bridge.jpg "resources-bg.jpg") Curated Engineering Insights # [Moving Beyond Number of Downloads to Mobile App KPIs for Success](https://insights.daffodilsw.com/blog/moving-beyond-number-of-downloads-to-mobile-app-kpis-for-success) Oct 8, 2017 10:28:52 PM - [Tweet](https://twitter.com/share) ![number-of- downloads-to-app-kpis.jpg](https://insights.daffodilsw.com/hubfs/Archna/number-of-%20downloads-to-app-kpis.jpg) App download number is a delusive metric, as it does not reflect whether the application’s objective or key value proposition is being met or not. To figure out whether your app is achieving what it was built for (more revenue, user engagement or brand building), you need to go beyond counting app store downloads. The following post describes 15 metrics that matter the most for any sort of mobile application, why they are important and how to track them.*----* *Not everything that can be counted counts, and not everything that counts can be counted.~* Albert Einstein Let’s consider the tale of Super Mario iOS game. It was announced during Apple’s annual conference in 2016, a huge marketing success indeed. Eventually, It was released in december 2016, with sky-high expectations. The app received 2,850,000 downloads in the first day. In a span of 4 days, number of downloads rose to 40 million, a way faster than Pokemon Go. Soon it topped app store charts, but only to [knock billions off Nintendo’s market cap](https://www.recode.net/2016/12/19/14008240/super-mario-run-one-star-reviews). ![super-mario-ratings.png](https://insights.daffodilsw.com/hs-fs/hubfs/Archna/super-mario-ratings.png?width=467&height=306&name=super-mario-ratings.png) Surprisingly, it received more one star ratings than all other rating combined and an average rating of 2.12. What started as a successful marketing event, turned out to be a massive foray for Nintendo. And hence, measuring app download number is a fool’s gold. What matters the most is usage and engagement numbers. The real scenario is, most of the people never look at their app’s KPIs after publishing it on the app store, or they do not know how and what to measure.  All that matters to them is the number of downloads, which in turn, keeps them in a state of deceit. Ignoring the performance metrics of an app is like building a ship and letting it sail without setting its direction. Mentioned below are 15 metrics ( segmented by performance, user demography, user engagement and business attributes), that matter the most for any kind of mobile application’s success. **Performance Metrics:** Performance metrics are the most critical parameters as they define the overall performance of your app. These metrics define how your app is interacting with the hosting device. Speed of your mobile app is in direct correlation with the user’s waiting time, and hence performance metrics deserve a special focus. They primarily depend upon the code quality and architecture of your mobile app, and database and server configuration **1. Time to first byte: ** TTFB is the time (in milliseconds) that your mobile app takes to receive the first byte of the response from your server. The ideal response time ranges between 1.9 to 3 seconds. If your app’s TTFB is larger than 3 seconds, there is surely something you need to ponder upon. A few proven techniques to reduce the TTFB are: - Sending and receiving data from the server in a compressed mode - Avoid backend overloading using flush early techniques - Optimizing server configuration - Optimizing database schema and configuration Useful Tools: Standard user testing tools, Developer tools in Chrome or Firefox **2. Average screen rendering time:** Once the data is received from the server, the mobile app renders it to show useful information to the user. The average screen rendering time is the time that the application takes to load the content, images, videos and other animation on the screen. It differs for different applications, depending upon their complexity.It may range from 1 second for simple apps to 5 seconds for complex applications. It is in direct correlation to the user’s waiting time; hence a critical metric to optimize. Improper screen dimensions, unscaled and unoptimized images, inconsistent fonts, excessive blocking scripts etc are a few factors that lead to slow rendering time.Take steps to eliminate these possibilities in case you observe longer page rendering time. Useful Tools: [New Relic APM](https://newrelic.com/application-monitoring), [Rollbar](https://rollbar.com/) **3. API Latency** Most of the applications these days use several third party APIs or web services in order to show real time information. API latency is the round trip time taken by various APIs to request and receive data. Since, for multiple API requests, the time to respond adds up with every API call. Hence, the apps technical architecture should be robust enough to handle parallelism and concurrency effectively. Also you need to make sure that the API’s architecture is well configured and optimized.An ideal latency time lies between 1 - 3 seconds, depending upon the number of APIs the application is using. http://nordicapis.com/optimizing-apis-for-mobile-apps/ Tools: [Burp Suite](https://portswigger.net/), [mitmproxy](https://mitmproxy.org/) **4. App load per period** App load per period is a stress test that specifies how many transactions or events your mobile can handle in a given period of time. It is mostly done by clicking thing in rapid succession in order to overload the app with too  much inputs. It is important to know the maximum payload of your application as the users may sometimes try to click a feature multiple times to get it loaded. To increase the app load, make sure your key events like network request or API call are done off the main thread, so that the UI elements do not get clogged. Heavy and time consuming functions should be only called when needed, and in the background. Tools: [New Relic APM](https://newrelic.com/application-monitoring), [Rollbar](https://rollbar.com/) **5. App crash Analytics** App crash  is defined as abruptly closing of your mobile app during active usage. Frequent app crashes can lead to frustrated users and eventually high app uninstalls. There are multiple reasons behind app crashes like sloppy code, poor memory management, spotty network connection, poor exception handling and inefficient testing. App crashes can be analyzed using Google mobile analytics. You can also identify particular mobile brands, device name, or page where the app tends to crash. App crashes can be reduced with  rigorous testing  and continuously building test cases while the development process to identify issues right away. Tools: [Crashlytics](http://try.crashlytics.com/), Google Analytics, [Localytics](https://www.localytics.com/) **Usage Metrics** Usage metrics indicate the demographics of the users or devices that are using your application. They provide you a sneak peek into how your application is performing against a set of users or what sort of users your app appeals to, ie segmented by device, locations, operating systems, age group etc. Use this information to optimize or localize your app and  provide a better user experience. **6. Devices/OS and Location metrics** When we say mobile devices, it also includes all its cousins like tablets, IoT devices, and other devices with different screen sizes and operating systems. Digging into the device and OS metrics will provide you an intel around the kind of devices, screen sizes or operating systems your users are using. Diive into the details like location, age group, network carrier etc and gain a trove of information to optimize your app apropos to the demographics. ![acquisition-and-users.png](https://insights.daffodilsw.com/hs-fs/hubfs/Archna/acquisition-and-users.png?width=637&height=550&name=acquisition-and-users.png) Useful Tools: Google Analytics, [Localytics](https://www.localytics.com/) **7. Active Users** Not all users who have downloaded your app will use it regularly. For some it will be just another app, neglected and waiting to be uninstalled. As per the definition, an active user is the one who has interacted with your app in a specified period of time. Active users are further segmented as daily active users (DAU), monthly active users (MAU), or weekly active users (WAU). *Only active uses turn into customers.* Hence, thrive to push your MAU down the funnel to DAU, and perhaps you can earn more customers. You can easily get the number of active users though Google Analytics **8. Stickiness** Stickiness is the ratio of DAU to MAU. It is a figure that tell you how often your users come back to use your app. More closer the daily active users to your monthly active users, higher the stickiness. Stickiness varies for different categories of apps; being highest for games and lowest for utility apps. Stickiness is all about the UI/UX and functionality of the application. You can increase the stickiness by using push notifications to users who have not visited your app after first eng Stickiness = Daily active users/Monthly active user **Engagement metrics:** Engagement metrics provide you a picture of how uses are engaging with your mobile app. In order to build a lasting app, you ought to measure these engagement metrics. They will feed your strategy as in how to engage and raise the interest of potential users, retain them and convert them into customers. **9. Session Length** Session length is the interval between opening and closing of your app by a user. It quantifies the depth of a user’s engagement with your app. Session length varies for different types of applications. A 90 second session might be ideal for taxi booking app, however for a music streaming app that means the user didn't even make it through a Bieber song. Once you figure out the ideal session length for your application, you can identify where the user feels struck Useful Tools: Google Analytics, [Localytics](https://www.localytics.com/), [MixPanel](https://mixpanel.com/) **10. Visit frequency** As the term defines itself, it is the number of times a user has visited your application in a specified time interval. It is important to keep a check on visit frequency during the first week, as it is a plausible indication of what is going to happen in the future. Less frequent visitors are more likely to abandon your app as compared to more frequent visitors. Strive to make your application a part of user’s routine. Contextual notifications, offers, discounts, updates on new features etc. is an effective strategy to boost your visit frequency. ![visit_frequency.png](https://insights.daffodilsw.com/hubfs/Archna/visit_frequency.png) Useful Tools: Google Analytics, [Localytics](https://www.localytics.com/), [MixPanel](https://mixpanel.com/) **11. Depth of the Visit** Depth of the visit or average page views per session is the number of app screens a users has interacted with in a session. Generally, more the number of page views, higher is the engagement rate. There is no benchmark for page views per session. A news application may want to keep their visitors engaged and hence have a high APPS, whereas an ecommerce app would want to hook their visitors to one page only and buy something - surely a successful session for such apps. ![page-view-per-session.png](https://insights.daffodilsw.com/hs-fs/hubfs/Archna/page-view-per-session.png?width=711&height=324&name=page-view-per-session.png) **12. Behaviour flow** Behaviour flow is not a metric, but a complete roadmap of your user’s navigation through your app. It helps you visualize the path your users are taking to move from one screen to another or any specific event. It helps you discover what content keeps your users engaged, what routes they are taking to reach the objective, what road bumps they are facing and where do they fall out. With this data in hand, you can create strategies to re-engage dropped users and implement a clearer funnel. Merging behaviour flow with average screen-view time can provide you insights like how long a particular task takes and how to reduce the conversion time. ![behavior-flow.png](https://insights.daffodilsw.com/hs-fs/hubfs/Archna/behavior-flow.png?width=711&height=319&name=behavior-flow.png) **User Acquisition Metrics** These metrics indicate the performance of your marketing effort or in simple terms, how users are reaching your app. They highlight the visibility of your app on app stores, which marketing channels are bringing traffic to your app, cost to acquire a user and the revenue your app will generate. **13. Acquisition channels** The most important way to acquire new users is to analyze how existing users have found your app. Users reach out to your app through a number of ways; organic search, paid campaigns, social media, referrals, word of mouth etc.  Measure your traffic channels that have contributed in bringing users to your app, most importantly, one the ones which have bought you customers rather than users. 65% of users download an app after searching for something on the appstore. Hence, organic traffic plays a vital role in bringing users to your door. Optimize your app store listing to get a higher rank on app stores. And similarly, revisit your strategy for other channels if required. Useful Tools: [Appsflyer](https://www.appsflyer.com/), [Appannie](https://www.appannie.com/en/), [AppSamurai](http://appsamurai.com), Google Analytics **14. Cost per user acquisition** Cost per user acquisition is the amount spent to acquire one paying user or a subscriber. To measure the cost per user acquisition, divide the total cost spent on your marketing activities by the number of  users it has generated. Most of the investors consider active users and not all users to calculate cost per user acquisition. And hence it is first necessary to figure out out your active users. Cost per install is another important metric to monitor. The average [cost per install in the US is $3.59](https://www.chartboost.com/insights/).   Useful Tools: Google Anlaytics, [AppSamurai](http://appsamurai.com), **15. Customer lifetime Value** Customer lifetime value is the amount of revenue you acquire from a customer before that user abandons your app. It is important to monitor this metric as it will help you figure out that for at least how long you need to retain a user to derive profit from that user. Customer lifetime value should always be greater than cost per user acquisition, or else you won't be able or scale (or even survive longer). There are many ways to calculate CLV, however, the most simplified equation is: CLV = Average conversion value x Avg number of conversions x average lifetime of customer Useful Tools: Google Anlaytics, [AppSamurai](http://appsamurai.com) **Concluding Note:** There is a difference in getting your app installed by any means and making your users joyous by the very fact its existence. In the long term, the latter is critically important. And otherwise, if the download numbers are not large as you expected them to be, that doesn’t necessarily mean your app is a failure. Hopefully, this post has helped you understand these critical enigmatic metrics and the need to monitor them. The exact figures for each metric and its benchmark remains unique for every business or the kind of application. It will take a decent amount of effort and time to set up and analyze these metrics, but make sure you do not get analysis paralysis. Monitor only those metrics that are going to help you achieve your goals. Topics: [Mobile App Development](https://insights.daffodilsw.com/blog/topic/mobile-app-development) ![Kunwar Jolly](https://insights.daffodilsw.com/hs-fs/hubfs/kunwar.jpg?width=100&height=100&name=kunwar.jpg) #### Written by [Kunwar Jolly](https://insights.daffodilsw.com/blog/author/kunwar-jolly) Digital Consultant at Daffodil Software, Kunwar is an avid reader, tech enthusiast and generally keeps abreast on latest developments in the technology space and their future outlay. Previous Post [![previous_post_featured_image](https://insights.daffodilsw.com/hs-fs/hubfs/Archna/augmented-reality-SDK-for-developers%20(1).png?width=360&height=154&name=augmented-reality-SDK-for-developers%20(1).png)](https://insights.daffodilsw.com/blog/7-augmented-reality-sdks-for-app-developers) [7 Augmented Reality SDKs for App Developers](https://insights.daffodilsw.com/blog/7-augmented-reality-sdks-for-app-developers) Next Post [![next_post_featured_image](https://insights.daffodilsw.com/hs-fs/hubfs/Archna/xamrin-benefits.jpg?width=360&height=154&name=xamrin-benefits.jpg)](https://insights.daffodilsw.com/blog/reasons-to-choose-xamarin-for-cross-platform-app-development) [Reasons to Choose Xamarin for Cross Platform App Development](https://insights.daffodilsw.com/blog/reasons-to-choose-xamarin-for-cross-platform-app-development) ### Stay Ahead of the Curve with Our Weekly Tech Insights - Recent - Popular - Categories ### Lists by Topic - [Artificial Intelligence (200)](https://insights.daffodilsw.com/blog/topic/artificial-intelligence) - [Software Development (182)](https://insights.daffodilsw.com/blog/topic/software-development) - [Mobile App Development (169)](https://insights.daffodilsw.com/blog/topic/mobile-app-development) - [Healthcare (141)](https://insights.daffodilsw.com/blog/topic/healthcare) - [DevOps (80)](https://insights.daffodilsw.com/blog/topic/devops) - [Digital Commerce (64)](https://insights.daffodilsw.com/blog/topic/digital-commerce) - [Web Development (59)](https://insights.daffodilsw.com/blog/topic/web-development) - [CloudOps (54)](https://insights.daffodilsw.com/blog/topic/cloudops) - [Digital Transformation (37)](https://insights.daffodilsw.com/blog/topic/digital-transformation) - [Fintech (37)](https://insights.daffodilsw.com/blog/topic/fintech) - [Software Architecture (31)](https://insights.daffodilsw.com/blog/topic/software-architecture) - [UI/UX (31)](https://insights.daffodilsw.com/blog/topic/ui-ux) - [On - Demand Apps (26)](https://insights.daffodilsw.com/blog/topic/on-demand-apps) - [Internet of Things (IoT) (25)](https://insights.daffodilsw.com/blog/topic/internet-of-things-iot) - [Open Source (25)](https://insights.daffodilsw.com/blog/topic/open-source) - [Outsourcing (24)](https://insights.daffodilsw.com/blog/topic/outsourcing) - [Blockchain (22)](https://insights.daffodilsw.com/blog/topic/blockchain) - [Technology (22)](https://insights.daffodilsw.com/blog/topic/technology) - [Newsroom (21)](https://insights.daffodilsw.com/blog/topic/newsroom) - [Salesforce (21)](https://insights.daffodilsw.com/blog/topic/salesforce) - [Software Testing (21)](https://insights.daffodilsw.com/blog/topic/software-testing) - [StartUps (17)](https://insights.daffodilsw.com/blog/topic/startups) - [Customer Experience (15)](https://insights.daffodilsw.com/blog/topic/customer-experience) - [Voice User Interface (14)](https://insights.daffodilsw.com/blog/topic/voice-user-interface) - [Robotic Process Automation (13)](https://insights.daffodilsw.com/blog/topic/robotic-process-automation) - [Javascript (11)](https://insights.daffodilsw.com/blog/topic/javascript) - [OTT Apps (11)](https://insights.daffodilsw.com/blog/topic/ott-apps) - [Big Data (10)](https://insights.daffodilsw.com/blog/topic/big-data) - [Business Intelligence (10)](https://insights.daffodilsw.com/blog/topic/business-intelligence) - [Data Enrichment (10)](https://insights.daffodilsw.com/blog/topic/data-enrichment) - [Infographic (10)](https://insights.daffodilsw.com/blog/topic/infographic) - [Education (9)](https://insights.daffodilsw.com/blog/topic/education) - [Microsoft (6)](https://insights.daffodilsw.com/blog/topic/microsoft) - [Real Estate (5)](https://insights.daffodilsw.com/blog/topic/real-estate) - [Banking (4)](https://insights.daffodilsw.com/blog/topic/banking) - [Game Development (4)](https://insights.daffodilsw.com/blog/topic/game-development) - [Agentic AI (3)](https://insights.daffodilsw.com/blog/topic/agentic-ai) - [Enterprise Mobility (3)](https://insights.daffodilsw.com/blog/topic/enterprise-mobility) - [Hospitality (3)](https://insights.daffodilsw.com/blog/topic/hospitality) - [Coding (2)](https://insights.daffodilsw.com/blog/topic/coding) - [Generative AI (2)](https://insights.daffodilsw.com/blog/topic/generative-ai) - [eLearning (2)](https://insights.daffodilsw.com/blog/topic/elearning) - [Context Engineering (1)](https://insights.daffodilsw.com/blog/topic/context-engineering) - [Public Sector (1)](https://insights.daffodilsw.com/blog/topic/public-sector) - [Software Engineering (1)](https://insights.daffodilsw.com/blog/topic/software-engineering) - [cloud migration (1)](https://insights.daffodilsw.com/blog/topic/cloud-migration) - [database migration (1)](https://insights.daffodilsw.com/blog/topic/database-migration) see all ### Posts by Topic - [Artificial Intelligence (200)](https://insights.daffodilsw.com/blog/topic/artificial-intelligence) - [Software Development (182)](https://insights.daffodilsw.com/blog/topic/software-development) - [Mobile App Development (169)](https://insights.daffodilsw.com/blog/topic/mobile-app-development) - [Healthcare (141)](https://insights.daffodilsw.com/blog/topic/healthcare) - [DevOps (80)](https://insights.daffodilsw.com/blog/topic/devops) - [Digital Commerce (64)](https://insights.daffodilsw.com/blog/topic/digital-commerce) - [Web Development (59)](https://insights.daffodilsw.com/blog/topic/web-development) - [CloudOps (54)](https://insights.daffodilsw.com/blog/topic/cloudops) - [Digital Transformation (37)](https://insights.daffodilsw.com/blog/topic/digital-transformation) - [Fintech (37)](https://insights.daffodilsw.com/blog/topic/fintech) - [Software Architecture (31)](https://insights.daffodilsw.com/blog/topic/software-architecture) - [UI/UX (31)](https://insights.daffodilsw.com/blog/topic/ui-ux) - [On - Demand Apps (26)](https://insights.daffodilsw.com/blog/topic/on-demand-apps) - [Internet of Things (IoT) (25)](https://insights.daffodilsw.com/blog/topic/internet-of-things-iot) - [Open Source (25)](https://insights.daffodilsw.com/blog/topic/open-source) - [Outsourcing (24)](https://insights.daffodilsw.com/blog/topic/outsourcing) - [Blockchain (22)](https://insights.daffodilsw.com/blog/topic/blockchain) - [Technology (22)](https://insights.daffodilsw.com/blog/topic/technology) - [Newsroom (21)](https://insights.daffodilsw.com/blog/topic/newsroom) - [Salesforce (21)](https://insights.daffodilsw.com/blog/topic/salesforce) - [Software Testing (21)](https://insights.daffodilsw.com/blog/topic/software-testing) - [StartUps (17)](https://insights.daffodilsw.com/blog/topic/startups) - [Customer Experience (15)](https://insights.daffodilsw.com/blog/topic/customer-experience) - [Voice User Interface (14)](https://insights.daffodilsw.com/blog/topic/voice-user-interface) - [Robotic Process Automation (13)](https://insights.daffodilsw.com/blog/topic/robotic-process-automation) - [Javascript (11)](https://insights.daffodilsw.com/blog/topic/javascript) - [OTT Apps (11)](https://insights.daffodilsw.com/blog/topic/ott-apps) - [Big Data (10)](https://insights.daffodilsw.com/blog/topic/big-data) - [Business Intelligence (10)](https://insights.daffodilsw.com/blog/topic/business-intelligence) - [Data Enrichment (10)](https://insights.daffodilsw.com/blog/topic/data-enrichment) - [Infographic (10)](https://insights.daffodilsw.com/blog/topic/infographic) - [Education (9)](https://insights.daffodilsw.com/blog/topic/education) - [Microsoft (6)](https://insights.daffodilsw.com/blog/topic/microsoft) - [Real Estate (5)](https://insights.daffodilsw.com/blog/topic/real-estate) - [Banking (4)](https://insights.daffodilsw.com/blog/topic/banking) - [Game Development (4)](https://insights.daffodilsw.com/blog/topic/game-development) - [Agentic AI (3)](https://insights.daffodilsw.com/blog/topic/agentic-ai) - [Enterprise Mobility (3)](https://insights.daffodilsw.com/blog/topic/enterprise-mobility) - [Hospitality (3)](https://insights.daffodilsw.com/blog/topic/hospitality) - [Coding (2)](https://insights.daffodilsw.com/blog/topic/coding) - [Generative AI (2)](https://insights.daffodilsw.com/blog/topic/generative-ai) - [eLearning (2)](https://insights.daffodilsw.com/blog/topic/elearning) - [Context Engineering (1)](https://insights.daffodilsw.com/blog/topic/context-engineering) - [Public Sector (1)](https://insights.daffodilsw.com/blog/topic/public-sector) - [Software Engineering (1)](https://insights.daffodilsw.com/blog/topic/software-engineering) - [cloud migration (1)](https://insights.daffodilsw.com/blog/topic/cloud-migration) - [database migration (1)](https://insights.daffodilsw.com/blog/topic/database-migration) see all topics ### Elevate Your Software Project, Let's Talk Now ### Delaware, USA 3500, South Dupont Highway Dover, DE 19901 USA Contact +1 518 676 2958 ### London, UK 124 City Road, EC1V 2NX, London, UK Contact +1 518 676 2958 ### Dubai, UAE 407- 412, Clover Bay Tower, Business Bay, Dubai, UAE Contact +1 518 676 2958 ### Gurugram, India 9th Floor, Tower B1, DLF SEZ Silokhera, Sec 30, Gurgaon 122001 Contact +91 124 681 7000 --- Discover Daffodil - [About Us](https://www.daffodilsw.com/about) - [Leadership](https://www.daffodilsw.com/leadership) - [Partners](https://www.daffodilsw.com/partners) - [Career & culture](https://www.daffodilsw.com/career) - [Corporate social responsibility](https://www.daffodilsw.com/corporate-social-responsibility) - [Daffodil Software Reviews](https://www.daffodilsw.com/daffodil-software-reviews) - [Privacy Policy](https://www.daffodilsw.com/privacy-policy) Industries - [Healthcare](https://www.daffodilsw.com/healthcare-software-development-services) - [Software technology](https://www.daffodilsw.com/software-development-services) - [Fintech](https://www.daffodilsw.com/fintech-software-development) - [Banking](https://www.daffodilsw.com/banking-it-services) - [Real Estate](https://www.daffodilsw.com/real-estate-software-development-solutions) - [Travel & Logistics](https://www.daffodilsw.com/travel-application-development-services) - [Public Sector](https://www.daffodilsw.com/it-solutions-for-public-sector) - [Media & Entertainment](https://www.daffodilsw.com/media-and-entertainment-software-solutions) - [Food & Beverages](https://www.daffodilsw.com/industries/food-and-beverages-software-solutions) Services - [Software Engineering Services](https://www.daffodilsw.com/software-engineering-services) - [Product Discovery Services](https://www.daffodilsw.com/product-discovery-services) - [Software Development Services](https://www.daffodilsw.com/software-development-services) - [Software Testing Services](https://www.daffodilsw.com/software-testing-services) - [Managed Cloud Services](https://www.daffodilsw.com/managed-cloud-services) - [Software Support & Maintenance](https://www.daffodilsw.com/software-maintenance-and-support-services) - [Smart Teams](https://www.daffodilsw.com/smart-teams) - [Hire Software Developers](https://www.daffodilsw.com/hire-dedicated-developers) - [Technology Consulting](https://www.daffodilsw.com/software-consulting-services) - [Robotic Process Automation](https://www.daffodilsw.com/software-development-services/enterprise-it-solutions/robotic-process-automation) - [Legacy Modernisation](https://www.daffodilsw.com/software-reengineering-services) - [Enterprise Mobility Services](https://www.daffodilsw.com/enterprise-mobility-services) Domain Expertise - [Mobile App Development](https://www.daffodilsw.com/mobile-app-development-company) - [UI/UX Design Services](https://www.daffodilsw.com/ui-ux-design-services) - [DevOps](https://www.daffodilsw.com/devops-services) - [Cloud Services](https://www.daffodilsw.com/cloud-application-development-services) - [Artificial Intelligence](https://www.daffodilsw.com/ai-development-services) - [Digital Commerce Solutions](https://www.daffodilsw.com/ecommerce-development-services) - [IoT Solutions](https://www.daffodilsw.com/iot-application-development) - [eLearning Solutions](https://www.daffodilsw.com/custom-elearning-software-development) - [Business Intelligence](https://www.daffodilsw.com/business-intelligence-services) - [Performance Marketing](https://www.daffodilsw.com/digital-marketing-services) - [Data Enrichment](https://www.daffodilsw.com/data-enrichment-services) - [OTT Platforms](https://www.daffodilsw.com/ott-application-development) - [Managed IT Services](https://www.daffodilsw.com/managed-it-services) - [Application Security](https://www.daffodilsw.com/application-security-services) Follow Us On - [![facebook](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/footer/facebook.svg)![social-icons](https://ce69fdd4.delivery.rocketcdn.me/wp-content/uploads/2025/09/facebook.svg)](https://www.facebook.com/daffodilsw) - [![linkedin](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/footer/linkedin.svg)![social-icons](https://ce69fdd4.delivery.rocketcdn.me/wp-content/uploads/2025/09/linkedin.svg)](https://www.linkedin.com/company/daffodil-software-ltd-) - ![youtube](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/footer/youtube.svg)[![social-icons](https://ce69fdd4.delivery.rocketcdn.me/wp-content/uploads/2025/09/youtube.svg)](https://www.youtube.com/channel/UC_FIqVM3B0RJLY1HtpAdRPw/videos) - [![x](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/footer/x.svg)![social-icons](https://ce69fdd4.delivery.rocketcdn.me/wp-content/uploads/2025/09/x.svg)](https://twitter.com/daffodilsw) Get In Touch E-mail us at: [info@daffodilsw.com](mailto:info@daffodilsw.com) [![ftr-daffodil-logo](https://insights.daffodilsw.com/hs-fs/hubfs/Deffodil-2026/Images/Global/footer/ftr-daffodil-logo.png?width=141&height=43&name=ftr-daffodil-logo.png)](https://www.daffodilsw.com/) ![CMMI-Level-3](https://insights.daffodilsw.com/hubfs/Deffodil-2026/Images/Global/footer/CMMI-Level-3.svg)![](https://ce69fdd4.delivery.rocketcdn.me/wp-content/uploads/2025/09/CMMI-Level-3.svg) A CMMI level 3 Company © Daffodil Unthinkable Software Corp. 2026 - All Rights Reserved \[fa icon="chevron-up"\] ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kunwar Jolly", "url" : "https://insights.daffodilsw.com/blog/author/kunwar-jolly" }, "datePublished" : "2017-10-08T16:58:52.000Z", "headline" : "Moving Beyond Number of Downloads to Mobile App KPIs for Success", "image" : [ "https://insights.daffodilsw.com/hubfs/Archna/number-of-%20downloads-to-app-kpis.jpg" ], "mainEntityOfPage" : { "@id" : "https://insights.daffodilsw.com/blog/moving-beyond-number-of-downloads-to-mobile-app-kpis-for-success", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://insights.daffodilsw.com/hubfs/daffodil-logo-ppc.png" }, "name" : "Daffodil Software Private Limited" } } ``` ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "", "addressLocality" : "Dover", "addressRegion" : "DE", "postalCode" : "", "streetAddress" : "3500, South Dupont Highway " }, "alternateName" : "Daffodil Software", "areaServed" : { "@type" : "GeoCircle", "geoMidpoint" : { "@type" : "GeoCoordinates", "latitude" : "+42.9127243", "longitude" : "-85.75507619999996" }, "geoRadius" : "150 km" }, "description" : "Daffodil Software is a software product engineering and team augmentation partner to 80+ organizations across the globe. Leverage our expertise in cutting edge technologies and our developmental excellence to build robust and scalable software products in optimum time and costs. Contact Now!", "email" : "info@daffodilsw.com", "image" : "www.daffodilsw.com/wp-content/uploads/2018/05/logo@2x.png", "logo" : "https://appdevelopment.daffodilsw.com/hubfs/new-daffodilsw/logo@2x.png", "mainEntityOfPage" : { "@id" : "https://insights.daffodilsw.com/blog/moving-beyond-number-of-downloads-to-mobile-app-kpis-for-success", "@type" : "WebPage", "description" : "Mobile app KPIs align the success rate of an app in accordance to its performance. You must check out these app KPIs before and after rolling out the app in market. " }, "name" : "Daffodil Unthinkable Software Corp", "sameAs" : [ "https://www.facebook.com/daffodilsw", "https://twitter.com/daffodilsw", "https://www.linkedin.com/company/daffodil-software-ltd-/", "https://www.youtube.com/channel/UC_FIqVM3B0RJLY1HtpAdRPw/videos", "https://plus.google.com/+DaffodilSoftwareLtdGurgaon" ], "telephone" : "", "url" : "http://www.daffodilsw.com" } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kunwar Jolly" }, "dateModified" : "October 8, 2017, 5:14:15 PM", "datePublished" : "2017-10-08 16:58:52", "description" : "Mobile app KPIs align the success rate of an app in accordance to its performance. You must check out these app KPIs before and after rolling out the app in market. ", "headline" : "Moving Beyond Number of Downloads to Mobile App KPIs for Success", "image" : { "@type" : "ImageObject", "url" : "http://appdevelopment.daffodilsw.com/hubfs/Archna/number-of-%20downloads-to-app-kpis.jpg" }, "mainEntityOfPage" : { "@id" : "https://insights.daffodilsw.com/blog/moving-beyond-number-of-downloads-to-mobile-app-kpis-for-success", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://appdevelopment.daffodilsw.com/hubfs/new-daffodilsw/logo@2x.png" }, "name" : "Daffodil Unthinkable Software Corp" } } ```