Online shoppers who view demo videos are 2x more likely to purchase a product. Videos are certainly one of the most sellable contents online and marketers are making the most of it.
However, product video marketing is more than just adding a new video on the website or to the YouTub channel. Even after adding numerous product videos, businesses experience a low conversion rate and return on investment (ROI). Thus, it is important to think of creative approaches that can convert the leads from a video channel into sales.
In doing this, one of the biggest challenges that marketers confront is to reduce the time gap between watching a video and making a purchase decision.
To workaround the problem, shoppable videos can help. They can convert every frame of your video into point-of-sale.
“Shoppable content is a popular content marketing strategy that provides a direct purchasing opportunity to customers by allowing them to either add products to bag directly from what they are viewing, or be taken to a product page.”
On the 18th of July, we are hosting a webinar to discuss how shoppable videos can help eCommerce businesses turn their video content into point-of-sale. In this webinar, you will garner insights on:
Book your seat now and learn actionable insights on how to turn product videos into point-of-sale.