Business Challenge:

Lenskart is an e-commerce platform dealing in eyewear products and accessories. Lenskart has built a unique business model, with an online store as, and physical stores present PAN India to augment the online experience. Users can shop or choose the product based on their liking, and then get it picked up from a physical store (or delivered at their doorstep). Owing to this business model, Lenskart has built itself as a go-to platform for eyewear needs of the users in India.

Technology is the backbone of Lenskart’s business model and so it is imperative for them to stay ahead of the technology curve and keep the platform adaptable to ever-changing customer expectations. Lenskart had crossed a major hurdle, wherein they were already receiving enormous traffic on their website. Their problem was:

  • Inflexible, legacy technology of the backend platform resulting in a high churn rate and lost business. The portal was unable to support newer browsers and devices
  • The user experience of the application seemed old-hat; product features, action items, imagery etc. were not evident, resulting in a high churn rate
  • Their team was unable to integrate technology with their promotional activities, hence was losing out on market opportunities

Engagement with Daffodil:

Lenskart approached Daffodil for a complete revamp of their platform, and moving it to a new technology platform with a modern skin. The engagement initiated with our business analyst team inspecting their prevailing system that was built using PHP technology. Keeping in view Lenskart’s aggressive future expansion plans, promotional strategies, business model, and service offerings, our team came up with most efficient technology stack, application architecture, UI/UX and design pattern.

Daffodil's business analyst team had several consultation sessions with their product head wherein we helped them understand the role and advantages of each technology, design feature, functionality and APIs that we had chosen. Throughout the engagement that has now spanned 4 years, Daffodil has helped Lenskart with the following:

  • Daffodil helped Lenskart to completely revamp their website to a robust technology stack, ReactJS which helped in increasing the website speed and and is also more responsive and robust as compared to their PHP based previous website
  • Successfully implemented major features like BOGO (Buy One & GET ONE) and Lenskart Account (home visit services), that synchronizes data with their physical stores
  • Spearheaded the development of their mobile application, and implemented features like virtual try-on, 3D product featuring etc., which exponentially boosted the user experience

The Impact

  • With Daffodil taking care of technology needs of business, Lenskart is growing as leader in its segment and has continuously strengthened its position
  • Implementing promotional strategies and syncing data with their physical stores has become a matter of few clicks, which consumed hours, or even was not feasible at times earlier

“Skillsets showcased by Daffodil’s developers have been recommendable and have been playing an important part in our daily activities. Based on our experience, I would highly recommend Daffodil as a strong and flexible partner for any organization seeking expert technical assistance."

Durgesh Dhalla,
Senior System Engineer, Lenskart