Business Challenge:

Lenskart is an ecommerce platform dealing in eyewear products and accessories. Lenskart has built a unique business model for itself, with an online store as www.lenskart.com, and uniquely designed physical stores spread across India.

As technology is the backbone of their business model it becomes imperative to stay ahead of the technology curve and keep the platform adaptable to ever-changing user needs. Prior to reaching out to Daffodil in 2014, Lenskart was facing the following concerns with their portal.

  • The portal was built over an obsolete technology stack, and given the growing requirements and volume of the users, it was unable to scale or support different browsers and devices.
  • The user experience of the application seemed old-hat; product features, action items, imagery etc. were not evident, resulting in a high churn rate.
    Their team was unable to integrate technology with their promotional activities, hence was losing out on market opportunities

Engagement with Daffodil:

Daffodil drafted and executed a complete overhauling of the online platform to matchup the technology demand of a self-sustainable platform. The engagement initiated with assimilating a complete understanding of their platform and business logic, in association with their in house technical team. Our business analyst team performed a thorough research around their business model, service offerings, objectives, key motivations of the users etc., and came up with most efficient technology stack, application architecture, UI/UX and design pattern. Throughout the engagement that has now spanned 4 years, Daffodil has helped Lenskart in the following manner

  • Daffodil helped them to completely revamp their website to a robust technology stack, ReactJS which helped in increasing the website speed and and is also more responsive and robust as compared to their PHP based previous website.
  • Successfully implemented major features like BOGO (Buy One & GET ONE) and Lenskart Account (home visit services), that synchronizes data with their physical stores.
  • We also spearheaded the development of their mobile application, and implemented features like virtual try-on, 3D product featuring etc., which exponentially boosted the user experience.

The Impact

  • With all arrangements where Daffodil takes care of technology needs of business, Lenskart is growing as leader in its segment and has continuously strengthened its position.
  • Since, Daffodil has been the technology partner behind implementing innovative marketing strategies; the collaboration has helped Lenskart increase their revenue by 30-40 percent.

“Skillsets showcased by Daffodil’s developers have been recommendable and have been playing an important part in our daily activities. Based on our experience, I would highly recommend Daffodil as a strong and flexible partner for any organization seeking expert technical assistance."

Durgesh Dhalla,
Senior System Engineer, Lenskart