As technology continues to evolve at a scorching place, the developers are not only asking, “What is next for mobile apps?” but also “What is the future of mobile strategy?” When customers are demanding more and more from their mobile apps, the developers have no alternative except to look for tools that will enable them to pack more services in every app that they produce.
Pull to Push
There is a strong movement towards Push Notifications. The ‘Pull’ economy has been strategised for creating highly customized offerings that can attract customers, whereas the ‘Push’ economy tries to anticipate user demand by creating standardized services or products.
The Television, which all of us have been using for many decades, gained its well acclaimed popularity through the pull strategy. On the other hand, the mobile offerings are being designed with the idea of pushing certain products or services to the customer. In the area of mobile apps, there are many players trying to push similar services to same customers.
The Rise & Fall of the Web
As of now we are still dependent on the Web for much of our information and services related needs, but with the rise of the mobile ecosystem, many users are starting to prefer their smartphone screens. In a post, Dries Buytaert, the founder of Drupal Founder, says, “The current Web is "pull-based," meaning we visit websites or download mobile applications.
The future of the Web is "push-based," meaning the Web will be coming to us. In the next 10 years, we will witness a transformation from a pull-based Web to a push-based Web. When this "Big Reverse" is complete, the Web will disappear into the background much like our electricity or water supply.”
UI Interfacing with Apps
Basically the mobile app presents an experience, it does not demand the user’s entire screen. But the apps that we will have in the future will have to interact with the user’s screen and invest considerable quantity of resource in UI and UX. For instance, there is Google Now Launcher. This app offers innovative interaction and experience to the user, but it does not have the platform of a customary app. It works on the basis of the notifications that come through the user’s daily routines, habits and likings. According to many leading analysts, this kind of app represents the next step in the evolution of the mobile apps.
We can expect the future mobile app to be optimised to such an extent that the user doesn’t feel the need for opening the app to enjoy its best features. If you want users to live in your app separated from their other apps and the Web, your app is unlikely to succeed. The future demands massive integration and a ‘one stop mobile experience portal’.