User experience is always given high prominence in a mobile app. It does the job of informing and engaging users, which eventually help out to retain them. For this, a lot of practices are adopted, amongst which Deep Linking is the one.
A deep link is a small, simple concept but has got a lot of potential in enhancing user experience. It’s a uniform resource identifier (URI) that refers to a specific location in the mobile app. Therefore, rather than launching the app and presenting the home page (that traditional links do), a deep link directs the user to the page where they may find their information/product/service of interest. In this segment, we simplify the concept of mobile deep link for you, exemplify their functionality, and discuss the benefits it can bring to your mobile app.
Deep Links VS. No Deep Link Scenario
While scrolling down the social media walls, we come across tens of eCommerce platforms. The carousel ads for showcasing the products consists of links that takes us to the the mobile apps. Now, when you tap on the link, there are two possibilities:
In Case (a), you will land on the app homepage, locate the search option, and then look out for the desired product within the app. In Case (b), you will land on the product page within the app, which is surely a convenient and time saving option. In the latter case, the comfort is offered by Deep Links.
Types of Mobile Deep Links
Benefits of Using Mobile Deep Link
1. Optimize User Experience
Deep links can immediately get your users to the targeted information/product/service. This minimizes the user navigation within the app, which (in most of the cases) takes away user’s interest to stay. When users get what they want, it results in high conversion rate.
2. Convenience in Content Promotion
A deep link lets you create links on websites, emails, and social media that directs to certain content in the app. This works as a great promotional tool, using which, you can bring your customers to special deal or service in the mobile app. Instead of pushing users to open the app, it is better to bring them to the content that they might be interested in.
3. Set Connection between Two Apps
One of the most prominent advantages of deep linking is their ability to position links between two apps. Say you have a mobile app that offers the best of (something). If the user is interested in buying that particular product/service, your app refers to the mobile app of the seller. In such scenarios, it is easier to navigate the users, keep a track of referrals, and offer a seamless experience to the customers.
4. Gives Possibilities for User Re-engagement
Chances are that your user has installed the app but haven't used it for a long time. With deep links, you can encourage them to get back to your app again. For example: Create offers, discounts, or deals for certain products and then notify them about it. Herein, when you push the notification, the deep link will take them directly to the page where offer details are available. Therefore, instead of navigating randomly across the app, the user can directly refer to the best that you have to offer them.
5. Improved Search Results and App Downloads
Haven't Started App Deep Linking Yet?
Better late than never. Certainly, after going through the segment above, you must have realized the benefits of mobile deep linking. If your app doesn’t use it yet, it’s high time that you get started with it now.