Enhancement of a Beauty Retail Platform 

See how Daffodil helped Nykaa, an online beauty retail platform valued at $500 Million achieve a 40% add-to-bag conversion rate with integration of shoppable videos in its mobile app.

In this case study, learn how Daffodil addressed challenges such as:

  • Integration of shoppable videos and launch of Nykaa TV into their mobile app 
  • Upgrade its BeautyBook online blog to a newer version of wordpress
  • Launch Nykaa Network, an online question & answer community to improve user engagement on their portal
  • Tech Stack:  MongoDB, MySQL, ElasticSearch, Laravel, Swift, Wordpress

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