Enhancement of a Beauty Retail Platform
See how Daffodil helped Nykaa, an online beauty retail platform valued at $500 Million achieve a 40% add-to-bag conversion rate with integration of shoppable videos in its mobile app.
In this case study, learn how Daffodil addressed challenges such as:
- Integration of shoppable videos and launch of Nykaa TV into their mobile app
- Upgrade its BeautyBook online blog to a newer version of wordpress
- Launch Nykaa Network, an online question & answer community to improve user engagement on their portal
- Tech Stack: MongoDB, MySQL, ElasticSearch, Laravel, Swift, Wordpress
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